Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

hate-hype-copywriter-collective

Tone in Copywriting: Who Hates Hype – And Should You Care?

For more than a decade, I've had a listening post up on this topic, observing wailing and head-scratching on both sides. On the one hand, many marketers model and advise weird, emotion-soaked headlines, fast-talking superlatives, hard-to-believe…
viral-infographics-copywriter-collective

21 Secrets Behind Viral Infographics

It’s no secret that infographic marketing works…190% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers who use infographics generate more traffic, shares and backlinks than those who…
freelance-cash-flowing-copywriter-collective

My 11 Tips To Keep Your Freelance Cash Flowing

Experiencing too many dry spells in your copywriting world? Here’s my advice on how to keep the freelance cash ticking over nicely. Many years ago, when I was a rather naïve freelance copywriter, I worked with a client I knew well and…
time-call-in-copywriter-collective

3 situations when it’s time to call in a copywriter

If you’re a professional, no matter what your position, chances are you write more now than you ever have before. Emails. Social media. Blogs. Memos and reports. Analyses. The list goes on. You’re publishing all the time. And you may be…
freelancers-need-plan-copywriter-collective

Why freelance copywriters need a plan Z

Being freelance is magical for me. It’s that “free” part.  I was always a square peg in round holes, so being my own boss, working when suits me (often as dawn is breaking), glowing appraisals, and being able to go off-peak to the gym…
successful-copywriters-never-stop-writing-copywriter-collective

Successful Copywriters Don’t Stop Writing. Ever!

Most copywriters have a story about some person who criticized them early in their career or some writing position that didn’t work out. They view it as a form of paying their dues.Unfortunately, for some people, that first glimpse of failure…
test-politics-copywriter-collective

Should we A/B test politics?

Dear United States of America, I come from a little country in the heart of the Europe called Czech Republic. From my stand point you could say that what happened during the election for the 45th president of the United States doesn’t really…
get-article-read-copywriter-collective

Top Newsletter Article Tips: How to Make Sure Your Articles Get Read

Plenty of newsletter article tips explain why to have a newsletter or how to set one up.But what about tips for writing enticing, engaging articles? Clever design and a reliable delivery schedule are helpful, but they will not make up for…
become-freelancer-copywriter-collective

‘How Do I Become A Freelance Copywriter?’

Ever wondered about changing career to become a freelance copywriter? That’s what Caro, a teacher, has been considering. She emailed me recently for advice.  And this is what she said:My name is Caro and I’m currently working as a…
copywriting-techniques-copywriter-collective

Copywriting Techniques That Work for a Huge Variety of Situations

Most copywriting courses and books describe only how to persuade people in ads and sales letters. Yet the scope of persuasive copy includes bios that may accompany project proposals, offers in newsletters, case studies designed for prospective…
british-american-english-infographic-copywriter-collective

British vs American English – Infographic

Writing for international clients British English and American English – two languages that are alike enough for us to understand each other, but with some interesting, and sometimes awkward differences.  Download this infographic to remind…
manifesto-copywriter-collective

MY COPYWRITER’S MANIFESTO

"Why do you want to be a copywriter?" “Well,... I like telling stories and I think I’m good at it.” - “Yeah right, try better next time.” And so I did.I do like narrating and yapping, but who doesn’t? That doesn’t make…