Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

short-long-copy-copywriter-collective

Short Vs. Long Copy: 5 Guidelines to Help You Decide

It’s easy to find advice on how long copy should be.It’s hard to find specific advice on how long copy should be.You’ll see things like:It’s OK for it to be long, but not too long. The more expensive the product, the…
easy-copywriting-copywriter-collective

Easy Copywriting

I’m about to share some information that could destroy my business. What I’m about to tell you could cause sales of my new eBook to plummet, shakes of the head from peers and derision throughout the industry. I could even be banned from…
copywriting-techniques-copywriter-collective

4 Copywriting Techniques Every Good Storyteller Already Knows

Did you know that some great writers like Fitzgerald and Joseph Heller were copywriters before they became famous novelists?Storytelling and writing to sell have much more in common than you might think. Not every good storyteller makes…
write-great-headlines-copywriter-collective

The golden rule to writing great headlines for your sales letters

What makes a successful headline? After all, if you don't attract your readers' attention with your headline, the rest of your sales letter is a waste of words.There are 5 important qualities that a winning headline may possess:Self-interest …
be-copywriter-collective

So You Want To be A Copywriter?

Caught you looking!Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that…
being-specific-create-relevancy-copywriter-collective

Being Specific to Create Greater Relevancy and Boost Response

Summary: Using specifics in your marketing messages helps you connect with your wellness prospects, build credibility, and generate greater response rates.Google and other search engines love relevancy.They use it to rank web…
writing-tips-winning-response-copywriter-collective

8 top tender writing tips for a winning response

Last week, I spent most of my working hours head down and bum up writing a tender document for a disability employment service provider.It went as smooth as could be expected given a tight deadline and remote client, but it made me think…
bad-copywriting-copywriter-collective

Bad Copywriting – Just hire a copywriter next time!

I read junk mail avidly – looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you.  The…
seo-ability-creative-authentic-copywriter-collective

Does SEO Stifle Your Ability To Be Creative And Authentic?

That is a question I get asked all the time, especially because a large majority of my clients are creative and purpose-filled entrepreneurs.The simple is NO.The good news is yes you can be CREATIVE and AUTHENTIC and use SEO.Hooray.…
freelance-life-copywriter-collective

The secret to my lucky life as a freelance copywriter

“You’re so lucky!”Three words that seem so harmless. They’re often said with heartfelt goodwill, but those three words make my blood boil!Truth be told, I am lucky. Very lucky. This post shares the secret of my lucky, lucky life…
seo-copywriting-copywriter-collective

How SEO copywriting put this customer onto page 1 (in 3 days)

Google is getting smarter and smarter all the time. Recently, the almighty Google upgraded its search algorithm to understand the semantics of searches and return relevant content that matched the context and intent of the search, not just the…
define-clients-copywriter-collective

Define Your Client ‘s ‘Why’ to Give Them a USP Competitors Can’t Copy

‘Why’? It’s an important question. As copywriters, it’s something we ask relentlessly. Why should people buy this product? Why is it better than the other options? It’s also a much deeper question than I realized.As you know, people…