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Running a social marketing campaign is a great way to build your email list and generate more engagement with customers and fans. A social media contest could be as simple as running small sweepstakes, or as complex as running a photo contest that includes social sharing, Instagram entry, and voting capabilities. The good news is that there […]
She was summoned to the office. Anxiety, panic and stress surfaced. Am I being fired? What did I do wrong? But she had an idea of what the possible topic of conversation was about. It wasn’t good. It was 6 months into a 12-month digital marketing plan that had started well. They had created a […]
“I have to make a hard choice”. The statement caught me by surprise. It was just the start of a long train trip. But she now had my attention. This was a moment of brutal honesty that doesn’t happen often. But it made me sit up and ask “that” question. What was that choice? This […]
Myths are woven into our DNA. We have heard about the Loch Ness Monster, the Yeti, dragons and other man-made creations and legends that live more within the imagination than reality. But without those tales, the tapestry of our lives would be a little less. Who wants to take away the fairies, superheroes, and Santa […]
The most inspiring people of our time have learnt their trade from others… They have listened, applied and adapted what others have already figured out and bundled it up in a nice little package with a ribbon of their personality. If you want to stand out online you need to follow suit. Find the most influential people […]
To be honest I am disillusioned. Social media offered a promise that was so compelling in 2008 that I was hooked at first look. The potential and the promise became apparent. You could create, publish and get worldwide attention for free. And 8 years later…..over 2 billion people are now obsessed. The social networks and new media channels […]
It’s only been 10 years but it feels like a lifetime. Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its simplicity. Somehow it worked. Then I signed up to every new social media network that […]
You may have heard the phrase “invest in yourself” As entrepreneurs, knowledge workers, creatives and content marketers we often end up in an echo chamber of our own creation. We get consumed by a project, answering emails and bouncing around in your business. The price? Sharpening the saw is often forgotten or neglected. Why? Because we sometimes feel […]
Do you think search marketing is an important cog in your digital marketing strategy? Search marketing is the tactics, strategies and processes that aim to increase your traffic and visibility from search engines. It’s the perfect balance between organic website traffic (SEO) and paid traffic strategies (SEM or PPC). And it’s perhaps the most powerful form […]
Automate or die. It might sound dramatic, but it’s the digital reality we live in. If you want to leave your mark on this world as a blogger, virtual entrepreneur or online startup – you need to automate a big chunk of your marketing. Because if you don’t you’ll be left behind, and quickly become […]
It was an invitation. Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it. “I think you are doing a great job with your blog and hope that you can share that with businesses here in New Zealand….Do you have any information on your costs?” The […]
I had just launched my blog. The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for marketing, no traffic and to be honest I was struggling. Sort of like a tree in a Siberian forest. A bit green, very […]