Posts

5 Ways marketing teams can use high-quality writing

In this day and age, people of all shapes, sizes, nationalities, and ages go online for their daily information fix. In a world where digital marketing reigns supreme, there is only one way for entrepreneurs and marketers to hook audiences and…

Extreme advertising: how advertisers push the limits of what and where you can advertise

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
Top tips on writing for social media

Top tips on writing for social media

Writing for social media is one of the most important things you can do to take advantage of the new media revolution. This is also important if you are just blogging for fun or intend to monetize your blog in the future. Read the top tips…

Extreme advertising: are advertisers pushing the limits of what and where you can advertise?

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
mobile

How to write slogans that work

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Slogans are the fundamental and, often, the most important piece of a company’s marketing campaign. Companies spend thousands of dollars on copywriters, trying to find the perfect combination of words to draw in and retain customers. Take…
Why is branding so important

Why is branding so important?

At the outset of any business, at some point, there is probably a conversation about how the founders want that business to appear to the public. The result of that conversation becomes the ideal brand image for that company. Because what…
Brand activation

Brand activation – wherever, whenever, however

Flash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the battle for the hearts of consumers…
Freelance copywriting does it make you happy

Freelance copywriting: does it make you happy?

It seems like the dream, doesn’t it? Quitting your day job to write full time? What could be better than that? Well, for one thing, a regular, guaranteed pay check. But you get to employ your skills, while sitting at home, in your pyjamas.…
severe man - briefing

Why the creative brief is so important

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Sir Winston Churchill famously insisted that his generals summarize their reports using no more than a single side of paper. He’d have made a good account manager. While weeks and weeks of research might go into a creative brief there’s…
fiverr seo

Fiverr.com gives everyone easy access to SEO optimisation

If you haven’t seen the Fiverr.com website before, go now. It’s one of those brilliantly simple internet ideas that has taken off big time. There are millions of users offering their services for $5 a pop. There are all sorts of weird and…
Internet marketing is a fallacy

Internet marketing is a fallacy

Does internet marketing work for freelance creatives? The internet as a tool for new business is a fallacy. It's still in its infancy so it's making all the claims that advertising did when it started. That it can turn you into a success overnight.…
Internet marketing is a fallacy

10 years with the best English copywriters

The Collective is proud to announce that we have now reached our 10th anniversary. We started out exclusively representing the best English copywriters, but as we grew internationally, so did our nationalities. Now we boast 110 of the best creative…