Posts

How does the COVID-19 outbreak affect content marketing and SEO?

,
The Coronavirus has been such an uprooting force that there are many aspects of life that have been deeply affected. Social gatherings have been prohibited, if not discouraged, businesses have been asked to cease operations temporarily or at…

5 lessons I’ve learnt from 5 years of running a content marketing agency

,
It seems like just yesterday that I set up Isoline Communications, a tech B2B content marketing agency. It’s been a wild, fun ride over these five years, with lessons aplenty along the way. If you’re a freelancer reading this, I hope that…
SEO and Content Marketing

How SEO and content marketing go hand-in-hand

In the ever-changing world of marketing, digitalization seems to be the only way forward. Business owners everywhere are realizing the importance of adopting an effective SEO and content marketing strategy that’ll take their products or services…
top 5 content marketing in 2020

5 content marketing strategies to know in 2020

,
Content marketing is evolving every year with technological advancement. Regardless of whether you're simply beginning with content marketing or you've been using a similar marketing plan for some time. It is very important to keep up to date…

Will AI redefine content marketing for businesses?

Content marketing is essential if you want to put your brand out there in front of the audience and improve visibility. However, the flip side is, today, most content marketers work without a proper understanding of the end-user. There is no…