If you are not happy with the results below please do another search
You read a lot of sales pieces about how great it is to be a direct response copywriter. Those sales pieces generally talk about being your own boss, working on your own terms and making a great income. Yes, that is part of it. But the life of a direct response copywriter really isn’t that glamorous. In […]
How to become a real-life thief: MY GUEST BLOG FOR READING FOR AUSTRALIA – THE NATIONAL KIDS’ LIT QUIZ WEBSITE Question: Your teacher announces ‘Homework tonight is a 600-word story entitled/The First Day of School/A Sinister Stranger/ Looking For Reindeers In Pink Tutus on Mars.’ Does your heart go :-) or :cry: If you steal […]
The Nike v Adidas rivalry always intensifies ahead of a World Cup, and this year has been no exception. A little known fact (and perhaps one for the conspiracy theorists out there) is that the last four finals have seen a Nike team play against and Adidas team, with the exception of Puma-sponsored Italy in […]
One of the first lessons in business copywriting is learning how to write for the reader. You wouldn’t expect to find the same type of words used for an aircraft manual, a recipe book, an online shop, and a sales email, because the audiences for each are different. Being an aircraft engineer doesn’t stop you […]
Is your inspiration cupboard bare? Business copywriter and creative thinker, Joanna Brown, offers a few ideas on how to get going with even the driest of topics. Help! I’ve got 25 words in which to sell laminate flooring – where do I start? If it’s been said once, it’s been said thousands of times: in […]
You’ve failed. You’ve already lost their attention. You can never get them back. You lose. They’ve gone to somebody else’s website. What to do? I hate to break it to you but this happens every single day. Someone found your website, didn’t find it useful and hit the back button faster than you can say yabba dabba […]
Does your email marketing attract attention to the last word? I’ve been writing quite a few email marketing campaigns recently, campaigns that have ranged from directly promoting services to reaching out for referral business. And I’m always on the look out for great email marketing. I thought it would be useful to share some of the […]
If you have been following my journey from the public sector to freelance life, you would know that one of my biggest bugbears is poorly written corporate documents that bore me to tears. You know the sort – full of jargon, long sentences and words that the average person needs a dictionary to decipher. Trust […]
Interested in becoming a copywriter? Here is my take on the skills required to make a living as a freelance copywriter. This is purely the result of my experience, and it’s worth remembering that other copywriters succeed by other means, and rely on skills that I don’t have. Copywriting skills you need to be a […]
You know that feeling of being so close to your business that you struggle to explain it to somebody else? I do. In fact, it’s one of my biggest challenges in attracting new clients. The problem is: how do we communicate our true value clearly and effectively when we have all this information swimming around […]
The most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I know what I want to say, I just don’t know how to say it’. If you suffer from this particular ailment, I can tell you you’re not alone. Unfortunately, these […]
The art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing. Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can be a key to success. Apple’s product design genius is not in how many buttons […]