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Focusing on a couple of core industries can be a wise strategy. If you can develop strength in one and become the expert of it, you could be more successful than if you bounce from industry to industry, never achieving skill beyond “adequate” in each one. This article describes five industries that are likely to […]
In today’s fast-paced digital landscape, copywriting businesses face the challenge of delivering compelling content while meeting tight deadlines. The ever-increasing demand for high-quality, engaging copy necessitates a strategic approach to optimize productivity without compromising creativity. So, how automation streamlines efficiency and creativity in copywriting businesses? Automation has emerged as a valuable tool to streamline processes, […]
Many business owners think of copywriting as elementary school stuff – crayons, rulers and lots of repetition to fill the page. After all, it’s “just” writing marketing materials and ads, right? Wrong! Copywriting matters for business. It is more like Mad Science – a potent blend of word magic, psychological experimentation and linguistic precision that […]
How’s your digital marketing strategy? Is it still working? If it is, you and your marketing team deserve to be congratulated for a job well done. But if it isn’t, you might need to look into your marketing copy. It refers to written or textual content created and used for promotional purposes. It’s designed to […]
When I started out as a freelance copywriter, I had absolutely no idea what I was doing. I didn’t know how to find work. I didn’t know how much to charge people. I didn’t even know how to create an invoice. But I ended up freelancing for five years, and after that, I founded my […]
Especially – but not only – if you run an SME business, do you know how to express your “USP?” (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand? Recently this topic came up at a very lively regular business networking meeting I attend and I was surprised that some […]
Perfectionistic. With super high standards. Do you know a writer or editor who takes pride in perfection? Perhaps these traits are why they fell into copy editing and proofreading in the first place. Before they dived (reluctantly or enthusiastically?) into the nitty-gritty of the skillsets, maybe they couldn’t help but eagle-eye in on inconsistencies as […]
Top Industry: Automotive
Languages: English, Dutch
Location: Amsterdam, NL
For traditional marketing methods, media planners will tell you to place your ads in publications with the most extensive circulation or audience. They hope that the hard-earned money you invested in traditional marketing will produce results. Website users often overlook banner advertising since they are searching for information or data. Yet, banner ads on homepages […]
Top Industry: Telecoms
Languages: English
Location: Seattle, USA
Top Industry: Finance
Languages: English
Location: Portland, USA
Top Industry: Automotive
Languages: English
Location: Denver, Colorado