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Starting your own business online can be a great way to make money from home, but maybe you are looking for something a little more flexible. If so, a freelancing career could be the perfect solution for you. Congratulations! Going it alone can be a great way to gain control over your work life, setting […]
Creative slumps and creatives slump. It’s hard to conjure up the next big idea with a bad back. Hunching over a desk all day is physically straining and professionally draining. As deadlines pile up and your shoulders tighten day by day, creative problems call for creative solutions. To prevent pain and injuries, consider using a […]
As a freelancer, it is just as important for you as it is for bigger brands to ensure the content you create is accessible to all. After all, if you want to succeed as a freelancer, you also need to make a name for yourself by establishing your own brand and identity. And with users […]
Figuring out how to start a career as a freelance writer can be quite daunting at first. Anybody with interest and dedication can become a freelance writer. However, this career is especially ideal if you are self-motivated and want to get more flexibility in your everyday life. When you freelance, you might find yourself creating […]
The Value of a Copywriter. Collaboration is one of the hottest buzzwords out there. Usually more of a selling point than actual ethos, it is one of those terms that evokes pure creativity. Aye, creativity is a huge part of collaboration but there is so much more to this than concepts and end results. Generally […]
Being a freelance website copywriter is a great way to make a decent income. A lot of people choose this line of work because it allows them to make their own hours and they get to determine how much money they make each week or even each day. However, and this is a big “however,” […]
Smartphones have become an integral part of our lives. We use them for staying connected with the rest of the world through social media, calls, and texts. They are also helpful for online shopping and capturing moments through photos and videos among other tasks. But, did you know that you can start and run a […]
Marketing is at the heart of lead generation for your business. However, no two strategies are the same or have the same goals. The debate of inbound vs. outbound marketing is a long one, but based on the priorities of the business, one is often given importance over the other. An outbound lead is often […]
One of the biggest obstacles to a new copywriting project isn’t the writing itself, but the process. Everybody works in different ways, and when you’re working with a new client you need a clear, quick and simple way to get from point A to point B. If you’re spending more time than necessary on the […]
More and more marketers are focusing on unique content to promote their websites. Social Media Examiner’s 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals and freelance copywriters feel that original written content is vital to their social media marketing efforts. Add those statistics to the fact that search engine rankings, visitor […]
If you’re working to get a freelance writing business off the ground, there are a lot of things to address. Along with maintaining high-quality writing, you need to open a business bank account, set up a home office, buy the equipment and software you need … and find clients. Lots of clients. Maintaining a steady stream […]
They come in all shapes and sizes: informal presentations to the account exec or your creative director (just to see how things are going); more formal internal presentations when a creative proposal is being finalized; and, of course, formal client presentations to get approval to go into production. Making effective presentations is essential and all […]