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470

How a Standing Desk can Improve your Work Day

Creative slumps and creatives slump. It’s hard to conjure up the next big idea with a bad back. Hunching over a desk all day is physically straining and professionally draining. As deadlines pile up and your shoulders tighten day by day, creative problems call for creative solutions. To prevent pain and injuries, consider using a […]

472

How to Start a Career as a Freelance Writer

Figuring out how to start a career as a freelance writer can be quite daunting at first. Anybody with interest and dedication can become a freelance writer. However, this career is especially ideal if you are self-motivated and want to get more flexibility in your everyday life. When you freelance, you might find yourself creating […]

473

Collaboration and Copywriting

The Value of a Copywriter. Collaboration is one of the hottest buzzwords out there. Usually more of a selling point than actual ethos, it is one of those terms that evokes pure creativity. Aye, creativity is a huge part of collaboration but there is so much more to this than concepts and end results. Generally […]

476

Lead Generation Through Copywriting

Marketing is at the heart of lead generation for your business. However, no two strategies are the same or have the same goals. The debate of inbound vs. outbound marketing is a long one, but based on the priorities of the business, one is often given importance over the other. An outbound lead is often […]

477

5 Tips to Streamline your Copywriting Process

One of the biggest obstacles to a new copywriting project isn’t the writing itself, but the process. Everybody works in different ways, and when you’re working with a new client you need a clear, quick and simple way to get from point A to point B. If you’re spending more time than necessary on the […]

478

Keep Your Readers Interested with Hooks and Hangers

More and more marketers are focusing on unique content to promote their websites. Social Media Examiner’s 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals and freelance copywriters feel that original written content is vital to their social media marketing efforts. Add those statistics to the fact that search engine rankings, visitor […]

480

Making effective presentations

They come in all shapes and sizes: informal presentations to the account exec or your creative director (just to see how things are going); more formal internal presentations when a creative proposal is being finalized; and, of course, formal client presentations to get approval to go into production. Making effective presentations is essential and all […]