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As a copywriter, it’s funny how your entire career can fit on a single page. It could fit on half. For many creatives a good career is all about earning the most money possible for their age, for me, it’s a bit different. Coming from a broken family, I always had a personal need of […]
Sixteen years as a creative in nineteen words. Since I was little, Barcelona has always captured my attention. Intuitive. I did not know much about it, but from my snowy native Leon, I idealized the city that greets the Pyrenees from the shore of the Mediterranean. Romantic. Whenever the Castellers appeared on TV I would watch […]
I always thought I would live all my life in Barcelona, where the sun, the sea, the food, art and life is as pleasant as dynamic, that’s why changing all of this for an 8 million people city at 2.500 meters of height was a necessary sacrifice to continue advancing in my career as a copywriter. Before […]
Myths are woven into our DNA. We have heard about the Loch Ness Monster, the Yeti, dragons and other man-made creations and legends that live more within the imagination than reality. But without those tales, the tapestry of our lives would be a little less. Who wants to take away the fairies, superheroes, and Santa […]
There is no great genius without a mixture of madness. ~Aristotle Some of the best writers – literary geniuses, even – have more than their fair share of mischief and periods of madness. While some were able to get off with nary a scratch (figuratively and literally speaking) – thanks to either their criminal lawyer […]
COLLECTIVE NEWSLETTER: July/August review – – – – – – – – – – – – – – – – – – – – – – – – – – – New member of staff: Gerardo Perfors The Collective on tour: Berlin Insert in creative magazine Now over 200 members – – – – – […]
CARLOS DE JAVIER, Spanish Art Director As Stefan Sagemaister says “Style is fart”. I think the same. For me art direction and design is not understandable without a great concept behind. Every concept has an ideal form to be explained. That’s why I always try to work from a big concept. This is my way […]