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43

5 THINGS LAWYERS CAN LEARN FROM COPYWRITERS

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Lawyers are professional writers. In fact, the average solicitor probably produces more words each day than any journalist, copywriter or novelist. But, while other professional writers are drilled in techniques to communicate their ideas simply and effectively, lawyers aren’t. (At least not always). Instead, they can end up alienating clients by sounding like, well, lawyers. […]

44

Copywriter of the week : Cecilia

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Mind the gap Time is a funny concept. Ten years can seem like an eternity one day, to have you scratching your head in sheer bewilderment asking yourself “What just happened?” the next. More often than not, I look back at London in the latter way. Like it all happened in the blink of an […]

45

Copywriter of the week : Boy

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Where were you based before Amsterdam? At age 21, freshly graduated from event management, I literally had no idea what to do. But I was damn sure of two things. I was not going to work in event management and I hated the idea of being in an office for 40 hours. So when a […]