Here are the different categories I’ve worked on: FMCG, Automotive, Restaurant & Hotel, Telecommunications, Pet Food, TV & Radio, News Publications, Toys & Games, Pizza Delivery, Public Health & Safety, Retail, Home Improvement & Appliances, Video Rental, Sports & Entertainment, Online Services, Insurance, Transportation & Travel, Fuel, Car Hire, Gaming (Lottery), Police & Fire Services, Investment & Banking, Real Estate and Charity. Aside from working and freelancing at global agency networks, I also worked on the client side at the headquarters of ToysRUs and the NBA (in New York/New Jersey).
I’ve created and produced TV, Radio, Print and Digital work. And developed several integrated concepts, too. My work has been awarded at top ad festivals globally (Cannes Lion, NY and Sharks Festivals). I’ve worked on many tight budgets with crazy deadlines as well as pitched and retained accounts when it really counted. By trade, I’m a conceptual copywriter but I like to think of myself as a visual copywriter. Because at the end of the day, advertising is a communication art.
Industries & Clients
Automotive
Land Rover, Fiat and Citroen
Durable Goods
LG & American Standard air conditioning
Energy/Fuel
Campus Oil
Entertainment
Meadowlands Racetrack Financial – KBC Asset Management, Bank of Ireland, First Trust Bank and GE Money
FMCG, non food
Whiskas Pet Food, Benevi, Buscopan
Food and Drink
Coca-Cola, Kellogg’s, Peperami, Bertolli, Disaronna, Bavaria Beer, Murphy’s Stout, Brennan’s Bread, Tipperary Water, HB Ice Cream, Jameson Whiskey, Ocean Spray, Saranac Beer
Government
Health Services
IT / Telecoms
Vodafone, Southern New England Telephone
Leisure
Trump Towers & Casino
Media
Channel 6, RTE
Non-Profit
Oxfam
Property / Construction
Osbourne King
Retail
Elvery’s Sports, BabiesRUs, Ebay, Xtra- vision, Home Goods, NBA Store
Insurance
Hibernian
Transport
NI Railways, Stena Line Ferries Other – Restaurant – Pizzeria Uno
Gaming
Paddy Power, Playhugelotto.com Toys – ToysRUs brands (die-cast cars)