I’m indifferent to cars but I love advertising ŠKODA. I don’t watch TV but working on National Geographic Channel is a daily thrill. I guess the less invested I am personally in a brand or a category, the fresher my approach is. This healthy irony has served me well in three countries and countless categories like automotive, media, financial, telecom and f&b. For me, it’s all in the idea – the kernel which is fluid enough to take any shape – above, below or right on the line.
Automotive
ŠKODA, Suzuki
Electronics
LG
Energy/Fuel
CEZ
Fashion
Basler
Financial
HDFC, ICICI, CosmosDirekt
Food and Drink
Nestle, Jim Beam, Perfetti van Melle, Teachers’ whiskey, Rajec
IT/Telecoms
Microsoft, Escotel Mobile, Ad-in-One, O2
Media
National Geographic Channel, Nickelodeon, ESPN
Services
DHL, Indian Airlines, Le Meridien Hotel Wempe, Orra Jewellery
Leagas Delaney Prague (2012 VCCP Prague (2012) Saatchi & Saatchi (2010) FCB Hamburg (2013)Ogilvy Prague (2012) Jung von Mat (2012) Feit Films Zurich (2014) Y&R Prague (2013) Kitchen Prague (2013)
India: Bates Delhi(2001), Capital Advertising Delhi (2002), McCann Erickson Delhi (2003), Publicis Mumbai(2004) Czech Republic: Leagas Delaney Prague (2006) Germany: Leagas Delaney Hamburg (2009)
Brand guidelines, Brochures, Direct mail, Internal communications, Magazines, Newsletters, Point of sale, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Websites
Gold, Young Lions Competition (India) – 2005 ABBY Silver at Promax BDA for National Geographic Channel, Copywriting for TVC – 2013 Nomination at New York Festival for National Geographic Channel, TVC category – 2012
Tine – Belgian copywriter – Antwerp