I’m indifferent to cars but I love advertising ŠKODA. I don’t watch TV but working on National Geographic Channel is a daily thrill. I guess the less invested I am personally in a brand or a category, the fresher my approach is. This healthy irony has served me well in three countries and countless categories like automotive, media, financial, telecom and f&b. For me, it’s all in the idea – the kernel which is fluid enough to take any shape – above, below or right on the line.
Brand guidelines, Brochures, Direct mail, Internal communications, Magazines, Newsletters, Point of sale, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Websites
Gold, Young Lions Competition (India) – 2005 ABBY Silver at Promax BDA for National Geographic Channel, Copywriting for TVC – 2013 Nomination at New York Festival for National Geographic Channel, TVC category – 2012