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It’s been a great start to the year with some exciting new clients and some old friends as well. Here is a small selection: A huge multilanguage project including 15 different languages with opportunus.cz, a long term project divived in 3 phases Francesco, one of our best Italian copywriters, recently created an interesting E-book about […]
I didn’t set out to be a copywriter. Like most things in life, it was the result of fate, timing and a little luck. (Good or bad luck, I’m still not sure.) My first foray into advertising came at a small, 10-person shop in Richmond, Virginia. It didn’t pay much – and by much, I […]
The Naked Copywriter “Today I received one of the most challenging copywriting assignments in my 30-year career. To write 500 words about something I know everything about. Intimately. Every single damned detail. All the “product” benefits. The whole 53 year history of the “brand”. Good times and bad, rich times and poor. Yes, today, 4 […]
It is a long-enduring adage that, if you want to learn how to do something well, you should look at how other people have done it well. For this reason, we reckon that, if you want to develop a brand that can help your company to significantly enhance its image and so attract a lot […]
As any copywriter will tell you, writing advertising and corporate copy is an unremittingly joyless occupation. But sometimes it’s possible to have a little fun by playing a few games with the copy, headlines, and even the concepts. Here’s how you can have fun as a copywriter 1. Name dropping One famous example was a […]