How to be a copywriter

Serious About Brand Sales? Don’t Send a Journalist to Do a Copywriter’s Job

Do you want to increase sales for your business? I’m about to take a very strong stand on business writing and specifically, clear up misunderstandings regarding copywriting. I have finally reached my limit on “content marketers” taking…

When I get stuck, here’s how I break through

Content & Strategy

The little group of Jamaican children kept glancing at me.And pointing.And giggling.I was 17 at the time, and visiting Jamaica as part of a church group on a mission trip. We helped to convert an old warehouse into a church/school…

Get an interview for your business content

Content & Strategy

Interviews are a fantastic way of gathering raw content for case studies, news stories, testimonials and other business copy. Interview know-how is an essential tool in a journalist’s kit of tricks. Whether you prefer a good grilling by…

help-write-headlines-copywriter-collective

How a simple tool helps me write headlines with confidence

Content & Strategy Copywriting Skills

In many cases, the success of a blog post or sales page rests on the strength of the headline. Says David Oglivy, among the most successful copywriters of all time: On the average, five times as many people read the headline as read the body…

travel-brands-sticky-content-copywriter-collective

5 Travel Brands With Super-Sticky Content

Content & Strategy

(And What We Can Learn From Them) These are the online travel brands that pop. They’re the ones that lure swarms of qualified traffic and keep their audiences salivating for more.In other words, these brands are ‘sticky’.What…

Advice on being a freelance copywriter – 10 things I’ve learnt

Content & Strategy Copywriting Skills Freelancing

I’ve been self employed since 1996 and running my marketing, copywriting and training business since 2008. Time, I thought, to reflect on what I’ve learnt. Behind the scenes what have I learnt about keeping sane and solvent? 1.…

home-based-business-recluse-copywriter-collective

Is My Home Based Business Turning Me Into a Recluse?

Freelancing Work Habits

I’ve been working from home as a Freelance Copywriter for the best part of a year now. Recently, something’s started to play on my mind…I don’t really leave the house much now except when I need something urgently. Friday is…

back-neck-pain-relief-desk-people-copywriter-collective

Back and neck pain relief for desk people

Copywriting Skills

Too much computer time giving you neck or back pain? Try this … Today I’m straying from my normal topics of marketing and copywriting to help your business increase sales, and letting you in on a different tip.If you’ve ever experienced…

online-content-marketing-copywriter-collective

The copywriter’s recipe for online content marketing that sells

Content & Strategy

Content Marketing That Sells “Writers tell, copywriters sell” is one of my favourite lines that I’ve penned over the years.Now it’s being challenged by content marketing—the publication of material designed to promote a brand,…