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How to be a copywriter

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How to Write Copy That Sells – Use Benefits

As copywriters we’ve all read that the best way to write copy that sells is to use benefits. But what these articles don’t tell us is how to identify and communicate the benefits that are truly going to compel your readers to reach for their…
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Write Powerful Copy Quickly and Easily

Get a head start with your copy with our copywriting cheat sheet. Print this off to check that you are using the most powerful approaches to communicate with and stimulate action from your target market. Engaging your market will not only result…
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10 Content Marketing Lessons from The World’s Fastest Growing Websites

The media world is witnessing the changing of the guard. The new brash upstarts have embraced, integrated and are applying the technology of the social web. Buzzfeed, Upworthy and the humble blogs of this world are the new content kings.…
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How to use user-generated content to spark social conversation

Let’s be honest. Every social media marketer dreams about the day when the video, picture, gif, or post will go “viral.” NOTE: Viral is in quotes because it’s such a gross, ugly term for something so desired online. Going viral won’t…
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Copywriting Pet Peeve Numero Uno

There are a lot of things that annoy me. People who chew so loudly I can hear them on the other side of the restaurant. Arrogance in any style or form. Air conditioning blasting through the vents so hard that it makes you put a sweater…
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10 New Age Rules of Content Marketing

Marketers might continue to hail content marketing “King,” but that doesn’t mean this powerful strategy won’t continue to evolve. In fact, it’s changing every single day. As a business owner, you have to keep up with the constant…
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This experience taught me some important freelance copywriter lessons

A couple of years ago I was contacted by the communications manager of a high profile organisation. It was 3.05pm on a busy Wednesday afternoon. It was the kind of phone call freelance copywriters only dream about. Getting straight down…
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Struggling to write? Help is at hand!

Struggling to write? Well, one of the hardest things as a small business owner is trying to write your own marketing material. I’m not saying it’s impossible, but I know it can be really frustrating spending hours with the backspace. So…
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Active Observation: Before and After Copywriting in Action

Study leads to more knowledge, but observation leads to wisdom. This was the opening hook line by my current RMIT Copywriting students for their Group Project calling for less feasibility studies and more action on Solar Thermal Energy. I…

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