How to be a copywriter
Writing for How People Read Online
Content & StrategyThere always seems to be confusion about what makes good content for the web. The audience is more fickle, quicker to move on when something doesn’t jump out - but they’re also cunning, knowing when something has misled them.
So what…
6 Tips to Improve Eyesight for Freelance Writers Read
Copywriting Skills FreelancingWriting for a living means, by necessity, keeping your eyes constantly glued on your monitor, laptop or tablet for many hours each day. Given the implied risks of having strained eyes, taking the time to treat them nicely can only help you to…
Dealing with Delays – The Project Horizon
Content & StrategyMarketing, and in particular content writing, always seems like an unpredictable path. Customer’s change their minds, people go on holidays, unexpected additions creep in; and before you know it you’re a month past due and people are screaming.
It’s…
5 Writers Who Have Been Imprisoned
FreelancingThere is no great genius without a mixture of madness. ~Aristotle
Some of the best writers – literary geniuses, even – have more than their fair share of mischief and periods of madness. While some were able to get off with nary a scratch…
Don’t try to sound different, try to sound authentic.
Copywriting Skills“We don’t want to sound like just another boring service provider." A small electrical company told me when discussing their website content. "We want to come across unique and appealing to homeowners, not just more corporate talk.”
My…
The 5-Step Process of Creating Synergy Between Content Marketing and Social Media Marketing
Content & StrategyYou have the content. You have the social media profiles set up. But somehow, nothing seems to work. You run in a circle of publishing and posting without avail. Your social media marketing isn’t driving you business, and neither is your content.…
Copywriting Tips For Advertising Learned From Guinness Beer
Content & Strategy Copywriting SkillsIf you’ve ever spent time in Dublin, chances are you’ve been to the Guinness Storehouse. According to the fast-talking cab driver who whisked us from one side of the city to the other, the Guinness Storehouse is the biggest tourist attraction…
Is SEO Dead?
SEOYesterday, while scrolling through my Facebook newsfeed I saw this headline:
“The Top 4 Reasons SEO Is Dead”
It’s not the first time a major marketing strategy has been deemed “dead.”
Some people have touted that email marketing…
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