How to be a copywriter

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The five secrets to emotive writing

In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…

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Six Tips for Effective Mobile Copywriting

There’s a clever but misguided acronym in our industry called COPE. In creating newspaper content, some editors encourage their teams to COPE – Create Once Publish Everywhere.The concept sounds great, especially for busy newsrooms that…

Strategies for Establishing Authority Through Compelling Content

Copywriting Skills

In the ever-evolving landscape of online presence, building authority remains a pivotal element in establishing credibility and trustworthiness among audiences. Crafting high-quality content is not just about sharing information, it's a strategic…

Harmonizing Web Design and Content: A Symbiotic Journey

Copywriting Skills

In the vast and ever-evolving landscape of the internet, where attention spans are fleeting and visual impressions matter, the synergy between web design and content is paramount. A harmonious interplay between these two elements elevates the…

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How to write copy for posters

Content & Strategy

The general rule when writing copy for posters is: “less is more”. The executions below demonstrate great (and some not so great) examples of the art. Occasionally, a poster will need a fair bit of copy especially for something like an…

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Copywriting as a Job: Advantages and Disadvantages

Content & Strategy Copywriting Skills

“Copywriting as a job. What’s it like?” asked the high school girl as she interviewed me for a class project on careers.This young lady excelled in her English classes … was an avid reader … loved to write … but she was afraid…

What kind of copywriter are you?

Copywriting Skills Work Habits

Whether you work freelance or for an agency, there are several different guises that we copywriters come in. 1. Business to Consumer (b-to-c) Copywriter This kind of business copywriter is the type you’d see in movies, the wild and wacky…

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Top 10 tips for writing radio commercials

Content & Strategy

Writing radio commercials can make a refreshing change to the copywriter’s routine. With no pictures to help you get your message across you have to think in a slightly different way but the creative opportunities this opens up can make the…

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Speakers, 6 Things You Need to Guarantee Closing a Sale

Freelancing

In fact, a good closer is closing throughout his sales pitch, and he’s doing it in such a way his prospect doesn’t even know he’s being closed. And that’s because a good closer genuinely cares about what he’s doing, and he cares that…