Hello, I’m Jonathan, a French copywriter

I live in Cape-Town, South-Africa.

I’m also an English copywriter

Even though Jonathan grew up in France, he spent most of his adult life living and working abroad. From Europe to Africa and Asia, he quickly adapted to the markets he worked in. He created successful campaigns acclaimed locally in South Africa, Singapore, Malaysia, Indonesia and even India.

On his journey, he helped international brands such as Nestlé and Coca-Cola tailor their messages to resonate with specific audiences. His experience ranges from beauty with Pond’s, to telecom with Singtel, banking with HSBC, F&B with SAB Beers and also the automotive industry with Volkswagen, Audi and Lexus.

He has worked at many renowned agencies including DDB, Y&R and FCB. In 2016, he moved to Ogilvy Singapore as associate creative director (copy), where he conceptualized campaigns for local, regional and global clients such as Unilever, Toyota and Mondelez across all kinds of media (TVC, Digital & Social, Branded Content, Experiential, PR stunt, etc…).

His work has been praised at Cannes Lions, D&AD, Clio, One Show, LIA, Spikes, Loeries and Effies among others. In 2021, these accolades landed him the #1 spot on the Campaign Asia list of ‘Singapore’s Most Awarded Creatives’.

Currently based in the beautiful city of Cape Town, he freelances for agencies and clients around the world.