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How to be a copywriter

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Destination Bali: 5 Tips for Better Beachlancing

Wanna be a copywriter from the tropical beach paradise of Bali? Keep these things in mind:   The Main Digital Nomad Communities are in Canggu and Ubud. It can feel isolating to leave behind friends and family, even for just a month or…
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9 insider secrets to a ‘headache-proof’ copywriting career

After my son’s first day of school a few years ago, he came home with some exciting news to share. ‘Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’ Coming from a little boy who would fall to pieces…
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How to Prevent Digital Thieves from Nabbing your Content

Are you fed up of slaving over a hot laptop (the battery’s on the blink) only to see your freshly baked content duplicated elsewhere? Yeah, well join the club. Sharing might be caring as far as digital content is concerned, but only if…
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Copywriter of the week : Estefan Henao

As a copywriter, it’s funny how your entire career can fit on a single page. It could fit on half. For many creatives a good career is all about earning the most money possible for their age, for me, it’s a bit different. Coming from…
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Copywriter of the week: Juan Fernandez

Sixteen years as a creative in nineteen words. Since I was little, Barcelona has always captured my attention. Intuitive. I did not know much about it, but from my snowy native Leon, I idealized the city that greets the Pyrenees from the…
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Mixed reality opportunities: an interview with Jan Jelle de Boer from MediaMonks

Copywriter Martin Mol snagged the opportunity to interview Creative Strategist at MediaMonks, Jan Jelle de Boer to talk about all things, all mixed reality. It's celebration time at the 25th Golden Drum Festival with a day's full program of…
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“Therapy pig” theory: How to get more creative with your business

Every month at San Francisco Airport, a tutu-wearing pig called Lilou wanders about, amusing and entertaining passengers. Sometimes she wears a tutu, other times a pilot’s cap. She plays a toy piano, does twirls and even bows to appreciative…
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Slogan Competition: Black Friday

Black Friday is fast approaching. The day where the average citizen descends upon shop entrances before sunrise. Waiting in the shadows of the buildings, brandishing their credit cards, sharpening their elbows and (im)patiently awaiting the…
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The Customer Is Always Left

I had two fantastic demonstrations of customer service [a while ago], both left a huge impression on me. Customer service Numero One Being a coffee nut I decided to try out a bakery/coffee shop in town that had been just off our radar. My…

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