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How to be a copywriter

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6 tips for maintaining your health with an ever-changing freelance schedule

A few tips to help maintain good mental, emotional and physical health for a freelancer with an ever-changing schedule.   Five years strong and I would like to think that I’m pretty accustomed to the roller-coaster schedule that…
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Headlines That Bait For Clicks: Good from Far, Far from Good!

Cleverly written, but often misleading – they are all over the internet. Clickbait headlines are making an impact, but do they providing results? What was initially considered an annoying practice deployed by shady websites to drive traffic…
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How to Prevent Digital Thieves from Nabbing your Content

Are you fed up of slaving over a hot laptop (the battery’s on the blink) only to see your freshly baked content duplicated elsewhere? Yeah, well join the club. Sharing might be caring as far as digital content is concerned, but only if…
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Mixed reality opportunities: an interview with Jan Jelle de Boer from MediaMonks

Copywriter Martin Mol snagged the opportunity to interview Creative Strategist at MediaMonks, Jan Jelle de Boer to talk about all things, all mixed reality. It's celebration time at the 25th Golden Drum Festival with a day's full program of…
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“Therapy pig” theory: How to get more creative with your business

Every month at San Francisco Airport, a tutu-wearing pig called Lilou wanders about, amusing and entertaining passengers. Sometimes she wears a tutu, other times a pilot’s cap. She plays a toy piano, does twirls and even bows to appreciative…
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Copywriter of the week : Paul Raphaelson

Who I am a copywriter, content writer, and brand writer, and also a visual artist. I’ve written for most media, and for clients of all types and sizes, including Rolex, BMW, and Harman International. My favourite client at the moment is…
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Copywriter of the week : Alan Shanley

The Right Words, Belfast: For words that sell! Like many copywriters, I took the scenic route to get to my destination. To be fair, I’m not sure there is any other route available because-let’s be honest-copywriting isn’ta profession…
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Copywriter of the week : Ville Vaajanen

A young professional, communication student, copywriter, fight fan and a world traveller – I am Ville Vaajanen, and for three years I have been making my dreams of being a content strategist come true abroad. At the moment, I am not sure…
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Copywriter of the week : Cedric Giese

I didn’t set out to be a copywriter. Like most things in life, it was the result of fate, timing and a little luck. (Good or bad luck, I’m still not sure.) My first foray into advertising came at a small, 10-person shop in Richmond, Virginia.…

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