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How to be a copywriter

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Copywriter of the week : Estefan Henao

As a copywriter, it’s funny how your entire career can fit on a single page. It could fit on half. For many creatives a good career is all about earning the most money possible for their age, for me, it’s a bit different. Coming from…
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Copywriter of the week: Juan Fernandez

Sixteen years as a creative in nineteen words. Since I was little, Barcelona has always captured my attention. Intuitive. I did not know much about it, but from my snowy native Leon, I idealized the city that greets the Pyrenees from the…
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Mixed reality opportunities: an interview with Jan Jelle de Boer from MediaMonks

Copywriter Martin Mol snagged the opportunity to interview Creative Strategist at MediaMonks, Jan Jelle de Boer to talk about all things, all mixed reality. It's celebration time at the 25th Golden Drum Festival with a day's full program of…
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“Therapy pig” theory: How to get more creative with your business

Every month at San Francisco Airport, a tutu-wearing pig called Lilou wanders about, amusing and entertaining passengers. Sometimes she wears a tutu, other times a pilot’s cap. She plays a toy piano, does twirls and even bows to appreciative…
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Slogan Competition: Black Friday

Black Friday is fast approaching. The day where the average citizen descends upon shop entrances before sunrise. Waiting in the shadows of the buildings, brandishing their credit cards, sharpening their elbows and (im)patiently awaiting the…
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The Customer Is Always Left

I had two fantastic demonstrations of customer service [a while ago], both left a huge impression on me. Customer service Numero One Being a coffee nut I decided to try out a bakery/coffee shop in town that had been just off our radar. My…
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Copywriter of the week : Paul Raphaelson

Who I am a copywriter, content writer, and brand writer, and also a visual artist. I’ve written for most media, and for clients of all types and sizes, including Rolex, BMW, and Harman International. My favourite client at the moment is…
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Copywriter of the week : Anna Dewis

The accidental copywriter I have always loved words. Growing up, I wrote poems and funny skits to entertain my friends but I didn’t know anything about copywriting as a profession until I fell into it by accident when I was working…
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Copywriter of the week : Alan Shanley

The Right Words, Belfast: For words that sell! Like many copywriters, I took the scenic route to get to my destination. To be fair, I’m not sure there is any other route available because-let’s be honest-copywriting isn’ta profession…

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