How to be a copywriter
How I Learned to Say “No” to Copywriting Opportunities That Don’t Fit
Copywriting SkillsSaying “no” can be challenging, especially for freelancers. I used to think passing on a gig seemed counterintuitive because I needed to pay the bills and put food on the table, even if it meant working extra hours. Little did I know saying…
100 Words That Instantly Add Sizzle to Your Sales Copy
Copywriting SkillsLet’s play a word association game. What would you say if I asked you to describe a salesman in one word? If you’re like most people the words sleazy, slimeball, moneymaker, or pushy come to mind.Salesmen don’t have a great reputation.…
Thinking of Using Freelance Copywriters? Here are Some Useful Management Tips
NewsContent is incredibly important for any business, whether this is web copy that tells customers who you are and what you do or blog content that enables you to show your expertise and drum up interest. Even the content you produce for social…
App-roved Tools: Boost Your Writing Efficiency and Client Relations
Copywriting SkillsIn today's digital age, the relationship between writers and their clients is increasingly mediated by technology. Apps have revolutionized how writers interact with their clients, streamlining communication, project management, and collaboration.…
Top 5 Characteristics of Great Headlines
Branding Content & Strategy Copywriting SkillsTable of content
1. Simple to understand.
2. The right length.
3. Emotionally compelling
4. Targeted.
5. Vetted.
Three seconds.
That’s about how much time you have to grab your reader’s attention. Fail at this and you lost your first…
Strategic Content Writing: Five Ways to Differentiate Your Business Online
Copywriting SkillsIn the modern era, the first stop for any potential purchaser looking for a product or service will be to search online. Strategic content writing has become an indispensable tool in this marketplace. Businesses are looking to stand out from…
How proper IT support can transform your copywriting business
Copywriting SkillsImagine this: you're in the flow, crafting a killer headline that'll make your client do a double-take. Suddenly, your computer grinds to a halt. Frustration sets in – there goes another chunk of valuable writing time down the drain.This…
The ten worst slogans ever?
Content & Strategy Copywriting SkillsWe first brought you the ten best, now here are what could be the ten worst slogans ever. What do you think?
"You can never be too thin" (Pretzels)
Reading this slogan, your initial thinking would be that this Pretzels campaign was what you…
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