copywriter-collective

How to be a copywriter

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Trigger Emotions Deep Dive: Fear – Be Afraid… Be Very Afraid…

There’s a well-known acronym in the B2B marketing field called FUD. It stands for “fear, uncertainty, doubt.” It is a tactic used to undermine the competition. Fear exists just as strongly in the B2B world as the B2C world. Within B2B,…
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5 Prospective Clients You Want To Avoid Like the Plague

This is written for my fellow freelancers and micro-business entrepreneurs. If you work for a large corporation, you may gather some tips but overall, because the sales process is more complex, most of what I’m about to say will probably not…
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12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it’s over and you’re exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face…
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The one number copywriters should track

Today’s suggestion is simple. If you implement just this one thing in 2014, I guarantee you’ll make more money. This year, get fanatical about tracking your numbers: and one number copywriters in particular should track. More on that…
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What never to say on a client phone call

It’s the moment of truth. Your lead magnet did its job – it generated a lead. (You do have a lead magnet, right?) You’ve scheduled a phone call with the prospective client. Now what? Well, first you’re going to do the proper research.…
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The Big C: how to take it, how to give it, and how to make the most of it

One of the tougher sides (or “awesomeness-builders”, for those of you feeling extra positive today) of the word biz is that: you’ve gotta get comfy with The Big C. Criticism. Ok, before everyone hops aboard their proverbial high horses:…
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Sharpen Your Storytelling Skills to Earn the Audience’s Attention

Inbound marketing focuses on the power of pull. You do everything possible to anticipate the needs and wants of your buyers. You then invest heavily in different messages and media to get clicks, appear on whichever rectangular piece of…
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Thoreau probably approved of your procrastination, & other observations on the power of delay

You know that feeling when you find a quote, and it smacks you across the brain like a ton of thought-provoking bricks? On my internet travels last week, I stumbled upon a particularly awesome line from writer, transcendentalist, and neckbeard…
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Do Thoughts Come Before Feelings, And Does It Matter to Copywriters?

Did you know that it’s axiomatic in the direct marketing world that thoughts create feelings? And that it’s not the other way around? Feelings don’t create thoughts… thoughts before feelings. I must confess that over the years I’ve…

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