How to be a copywriter

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4 common copyright mistakes that could cost your business

Years ago, while editing an article written by a doctor, I discovered that much of it had been copied from another site. Dismayed, I contacted the doctor’s publicist, who was serving as liaison, expecting an apology and a commitment to making…

6 Freelancing Truths I Didn’t Believe (But Now I Do)

Freelancing

When I first discovered freelance writing, I had my moments of, “This is too good to be true!” I didn’t doubt you could work from home, on your own terms, and make six-figures a year. But, I did doubt it was as amazing as everyone made…

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The direct response copywriter’s life

Freelancing Work Habits

You read a lot of sales pieces about how great it is to be a direct response copywriter. Those sales pieces generally talk about being your own boss, working on your own terms and making a great income. Yes, that is part of it. But the life…

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For Kids: Writing stories – are you a real-life thief?

Copywriting Skills

How to become a real-life thief: MY GUEST BLOG FOR READING FOR AUSTRALIA - THE NATIONAL KIDS' LIT QUIZ WEBSITE Question: Your teacher announces ‘Homework tonight is a 600-word story entitled/The First Day of School/A Sinister Stranger/ Looking…

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The freelance copywriter life cycle… in four stages

Freelancing

If you are or ever have been a freelance copywriter, you can probably relate to this… These are the 4 Stages of the Freelance Copywriter Life Cycle, according to ME. At the risk of laying my emotional immaturity bare for all the world to…

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Copywriting formulae: are they all that?

Content & Strategy

Having worked in sales for a number of years before I became a copywriter I was exposed to a number of selling techniques, many of which could be condensed into handy acronyms or were made memorable in some other way.However, not all sales…

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How to tell if your copywriting isn’t working

Content & Strategy

I rarely like to write about the negatives of life, but once in a while it makes sense to warn people about the potential pitfalls in their copywriting, rather than handing over a list of tips. So without further ado, here are three copywriting…

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Nike v Adidas: the battle of the boots

Advertising

The Nike v Adidas rivalry always intensifies ahead of a World Cup, and this year has been no exception. A little known fact (and perhaps one for the conspiracy theorists out there) is that the last four finals have seen a Nike team play against…

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Copywriting Tips – The Gunning Fog Index

Content & Strategy Copywriting Skills

One of the first lessons in business copywriting is learning how to write for the reader. You wouldn’t expect to find the same type of words used for an aircraft manual, a recipe book, an online shop, and a sales email, because the audiences…