copywriter-collective

How to be a copywriter

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Does Your Marketing Content Need a Squeegee?

Back in my radio days, I remember being forced to add excruciatingly long, high-speed disclaimers to the ends of commercials. I think the record was a 15-second disclaimer in a 60-second commercial. Think about that for a second. 25 percent…
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4 Reasons Your Optin Form Isn’t Converting

Most marketers agree that the secret sauce in marketing is your list. In years gone by, you only had to buy a list. Expensive, yes, but relatively easy. Today, with email as your primary vehicle and anti-spam laws in effect, you have to build…
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COPYWRITING EXPLAINED. A STORY OF ONE SKILL.

Copywriting Explained. A Story of One Skill. What’s your passion? If you are lucky, it’s what you do for a living. If you are less fortunate, it’s just a hobby. Is it painting? Running marathons? Breeding penguins? Not the penguins?…
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10 Signs You Have a Great Copywriter, Or Not…

Everybody can write, right? Surely, then, finding a good freelance copywriter is about as hard as shooting fish in a barrel. Sadly not. The truth is that finding a great copywriter is a tricky task. We all have different specialities and…
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Think like your copywriting prospect and avoid these 7 pitfalls

When we put pen to paper in crafting our salescopy, we will want to impress people. Sometimes, we can get a little carried away in telling people how wonderful our product and services. You are right. There is nothing wrong if we toot our horns.…
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How to Turn Casual Readers into Loyal Fans

There’s a simple way to increase traffic, brand awareness and conversions without spending a single cent more. It has nothing to do with advertising, pay per clicks or any slick video campaign. You just have to get interesting. Get brave with…
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Copywriting tips for key marketing channels

You don’t speak to your boss the same way you speak to your friends. Like relationships, materials for different marketing channels have different language styles. The tone and text of an email promotion differs from that of a Facebook…
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How an old copywriting technique can get your ideas heard

During my workout this morning at the local YMCA, I noticed a couple of the other lifters gathered around a small placard on the decline bench press station. I hit pause on The Fizzle Show (awesome podcast, by the way, you should subscribe)…
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Narrative Storytelling: Another way to spruce up your sales copy + get more prospects clicking the ‘BUY NOW’ button

She took one last look at her reflection in the mirror. Everything seems perfect. The hair, the makeup, the unrelenting tight little black dress hugging her perfect curves without letting go, the cheery bright red lipstick. Oh, that one. It…

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