Pure copywriting, that is what I would like to focus on after 25 years as a creative/copywriter. That means headlines, baselines, bodycopy, scripts and formats (okay, that’s still conceptual work), social copy, content copy (also the 1,500 word articles), strategic copy (brand stories, brand manifestos, brand passports) and any other kind of copy you can think of. If it can be written, I can write it. In Dutch and in English. I also make adaptations (‘transcreation’ is such an ugly word, isn’t it?) from French and English to Dutch and from Dutch to English.
Bart’s Copywriter Portfolio
Industries & Clients
Automotive
VW, Volvo, Renault, Mercedes, Jeep, Chrysler, Kia, Hyundai, Honda, Lexus, Polestar
Beauty/cosmetics/perfume
ROC, Ici Paris XL, Garnier
Electronics
Bosch, Harman Kardon
Entertainment
Nokia Trends Lab
Financial
Belfius, Dexia, Record Bank, KBC, Europabank, Degroof Petercam
FMCG, non food
Persil, Silan
Food & Drinks
Coca-Cola, Hoegaarden, SPA, Campina, Passendale, Come A Casa, Lutti candy, Sportlife, Maes, Alpro, Vondelmolen, Fairtrade
Government
Belgian Institute for Road Safety, European Union, FostPlus (recycling), Bebat (batteries), Flemish government (corona campaign), Roeselare (city), Gent (city), Kessel-Lo (city)
Industry/Chemical
Etex (lightweight construction solutions), Constructiv (organisation for the Belgian construction sector), Bridgestone, Levis, Monroe
IT/Telecoms
Proximus, Telenet, BASE
Leisure
Lotto, Averbode publications, Bellewaerde, Kinepolis
Media
TV: Kanaaltwee. Magazines: Dag Allemaal, Joepie, TV-Familie, Autowereld, Maxim. Online: cobra.be. Radio: Radio1. Newspaper: De Tijd.
Recruitment
Stepstone, SD Worx, Konvert, Acerta Consult
Retail
IKEA, ALDI
Non-profit
Amnesty, Artsen Zonder Grenzen
Transport
NMBS, Brussels Airport Company
Agencies as a freelancer
DDB, BBDO, FamousGrey, Boondoggle, Darwin BBDO and basically all the others.
Agencies as an employee
Muylle&Wilmots, Publicis, Germaine, Proximity BBDO, DDB.
Awards
Cannes Lions: Silver (Simplified Stories, DDB, 2016)
Cannes Lions: Bronze (VW DSG7, DDB, 2009)
Epica: Grand Prix (Simplified Stories, DDB, 2016)
Best of activation: Craftsmanship Award (Simplified Stories, DDB, 2016)
Best of activation: Gold (Buurtfiksers, Proximity, 2013)
Media types
Print, Radio, TV, Websites, Facebook, Instagram, Linked-In, Brand guidelines, Brochures, Corporate identity, Direct mail, Newsletters, Naming, Point of sale, Presentations, Press releases, Articles, Speeches