How to be a Content Marketing Superhero – 14 Types Of Media You Need To Master
Social MediaCampaign marketing is the essence of any traditional promotion for almost any brand or business. Summer sales, Easter sales and stock clearance sales. The list goes on.But there is another type of marketing that is often overlooked.Continuous…
15 Growth hacks I used to drive 20-million views
Social MediaGrowing your business can be tough.In the past you cold called, built business networks and advertised in print. If you were into guerilla marketing then creating a PR stunt could work well. But I don’t like dressing up as a rabbit to…
10 Top Social Media Marketing Trends To Look Out For In 2017
Marketing & PR Social MediaSocial networks have been with us for just over a decade but it feels like forever.When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades…
15 Minutes To Get More LinkedIn Blog Views
Social MediaWhen creating blog posts on LinkedIn first became possible, it was easy to get your blog posts seen on the site. However, as more people use this feature, it has become harder to stand out and get people to view your content.In this article,…
Virtual sociality
Social Media Work HabitsFrom Facebook stalking to Twitter following, we’re virtually obsessed with each other (ambiguity intended). So what’s the deal? How does social media satisfy our real needs?Digging deep into historyThat Abraham Maslow was a clever…
Online Writing Tip: Learn From Social Media
Content & Strategy Social MediaSocial, social, social. Lets get social (don't click if you value your sanity). We're constantly barraged with the importance of social media - whether you're a writer, a small business owner or, well...a regular punter.Social media can…
Terror Social Media Marketing: The Grim Reality
Marketing & PR Social MediaMarketing war is nothing new, but the Islamic State of Iraq and Syria (ISIS), the Sunni militant group that seized Mosul, Iraq, last June, and already rules an area larger than the United Kingdom, is re-writing the war marketing rule book by…
Content Marketing: How To Remove Your Fears on Using Social Media For Business
Social MediaIt occurred to me this morning that I’ve been using social media for business for nearly over 14 years, and while I’ve been running a content marketing company in Canada and Australia for 4 of those years – I’ve only just started using…
Embracing Social Media
Social MediaLike any other industry, the financial industry has embraced social media, using it to build trust in their target audience. However, just sharing the link of your website on Facebook or LinkedIn is not enough nowadays. Original content is essential,…
The 5 Cs Of Social Media
Social MediaIf you were to ask five different people what the fundamentals of social media were, you’d probably get five different answers. In fact, I asked an entire group of SteamFeed authors and got 9 different answers!
Most of those answers fit…
Social Media Marketing: What’s Working Today?
Social MediaAre you comfortable using social media to market your business? Or do you have some insecurities about what’s working and what’s not?A new study by Software Advice may give you perspective. It’s the Social Media Content Optimization…
Is Twitter a waste of time for an email marketer?
Social MediaLast week while we were recording the Entreprogrammers Podcast, John Sonmez hit me with a painful proposition:Has my entire marketing strategy for my books been wrong?Let me back up.Over the last couple of months, sales of my two…