Focus on Your Niche…Establish Yourself as an Expert!
Freelancing"Success usually comes to those who are too busy to be looking for it." --Henry David Thoreau
Establish Yourself as a Specialist.
Establishing yourself as a specialist in your field commands a lot more respect. You will become the person…
6 Tips to Improve Eyesight for Freelance Writers Read
Copywriting Skills FreelancingWriting for a living means, by necessity, keeping your eyes constantly glued on your monitor, laptop or tablet for many hours each day. Given the implied risks of having strained eyes, taking the time to treat them nicely can only help you to…
5 Writers Who Have Been Imprisoned
FreelancingThere is no great genius without a mixture of madness. ~Aristotle
Some of the best writers – literary geniuses, even – have more than their fair share of mischief and periods of madness. While some were able to get off with nary a scratch…
HOW A ‘DULL’ BUSINESS CAN STILL CREATE COMPELLING WEB CONTENT
FreelancingOkay, so your business might not be the most mainstream or trendy, but that doesn’t mean you can’t enjoy the benefits of marketing using good web content.
Being ‘cool’ certainly isn’t a prerequisite to giving customers engaging…
Are mates’ rates a good idea?
FreelancingA close friend of mine is our family dentist. I choose her because I believe she is excellent at her job – and pure magic with my kids. (My kids actually get excited about a trip to the dentist.)
After our appointments, the receptionist…
How To Network Online as a Freelancer
FreelancingNetworking is an essential part of freelance life, both to keep yourself known that you’re looking for work, but also for meeting other freelancers to swap ideas, tips, potential work and even to have the occasional grumble with. Freelancing…
Freelancing: a Complete Guide to Setting and Negotiating Rates
FreelancingIt’s the most common question I receive from aspiring freelancers of all types:
How much should I charge?
The question comes packaged in various different guises — whether it is a beginner dipping their toes in the freelancing waters…
Hiring a Freelance Copywriter
Content & Strategy FreelancingIf you hire a professional freelance copywriter, you will not just be hiring a good writer. While have sound writing skills is obviously essential for this role, there are more important factors that need to be considered when creating copy…
An Honest Guide of freelance copywriter rates.
Content & Strategy Copywriting Skills FreelancingFreelance copywriter rates are often shrouded in mystery. With a confusing selection of hourly, day and project rates available, it can be difficult to understand the billing process – let alone work out the value of copywriting, and it’s…
10 secrets of persuasive copywriting
Content & Strategy Copywriting Skills FreelancingThis may come as a shock to you at first, but guess what?
Not everyone will agree with your point of view.
What’s more, not everyone will do what you want – simply because you ask them to.
Persuasion is too often viewed as a manipulative…
This experience taught me some important freelance copywriter lessons
Content & Strategy FreelancingA couple of years ago I was contacted by the communications manager of a high profile organisation. It was 3.05pm on a busy Wednesday afternoon.
It was the kind of phone call freelance copywriters only dream about.
Getting straight down to…
Advice on being a freelance copywriter – 10 things I’ve learnt
Content & Strategy Copywriting Skills FreelancingI’ve been self employed since 1996 and running my marketing, copywriting and training business since 2008. Time, I thought, to reflect on what I’ve learnt.
Behind the scenes what have I learnt about keeping sane and solvent?
1.…