Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

good-content-writers-strategists-copywriter-collective

Good content writers are content strategists

A good content writer, or content manager, is also a content strategist. It’s all well and good having a multi-​skilled tech writer (i.e. one who knows how to code), but you are better off looking for a great communicator.Techie companies…
write-copy-be-woman-copywriter-collective

How to Write Copy: Step 1, Be a Woman

A while back, I was invited to contribute something called "How to Write Copy" to the website of a large, well-known women's networking organization with numerous "star" participants and a robust online presence. However, my contact at this…
hiring-freelance-copywriter-collective

Hiring a Freelance Copywriter

If you hire a professional freelance copywriter, you will not just be hiring a good writer. While have sound writing skills is obviously essential for this role, there are more important factors that need to be considered when creating copy…
higher-click-through-rates-copywriter-collective

Warning: Expect higher click-through rates after reading this article

Everyone knows that headlines are important so why is so little time spent formulating a headline that will entice yout audience? You cannot deny that headlines are crucial as they work to attract your audience and encourage them to read your…
writing-catchy-headlines-stay-credible-copywriter-collective

Writing catchy headlines and staying credible

I’m a firm believer in evidence-based medicine and credible health writing. I try and sell a message accurately and focus on evidence and facts – even in sales-related health copywriting projects.Sometimes, I need to think of a catchy,…
copywriting-typos-copywriter-collective

Copywriting typos and why we don’t see them

Even the most vigilant copywriting means making typos. And sometimes, those typos get published. Some are hilarious, some are just downright embarrassing. But all are due to the fact that we see what we expect to see. Seeing copywriting that…
bewitched-turned-into-copywriter-collective

How Bewitched helped me in becoming a copywriter

In my household, we sometimes debate the merits of science fiction vs. fantasy. (You’ve got a copywriter and a composer living under one roof so stuff like this comes up.) To make matters worse, I study people and their motivations, even…
copywriting-get-readers-copywriter-collective

Going with the flow – copywriting to engage the reader from start to finish

I’ve not been on a copywriting course. I don’t read every single tips and tricks article that gets published around my area of expertise. My success stems from three things:- Engage the reader, getting an understanding of what the reader…
website-copywriting-iceberg-theory-copywriter-collective

Struggling With Your Website Copywriting? Try The Iceberg Theory

Copywriting is hard work for anybody other than a copywriter.Add website architecture into the equation and you end up losing 3 things: time, money and sleep. Fortunately there is a solution that will help you.Ernest Hemingway, one of…
pro-inbound-copywriter-collective

9 Essential Traits of a Pro Inbound Copywriter

Whether you’re looking to hire an inbound writer, or become one yourself, there are a handful of key copywriting competencies that are essential to inbound marketing. 9 Traits of an Inbound Copywriter 9. Stellar Research Skills Inbound marketing…
job-copywriter-collective

5 tips to clarify what a copywriter actually does

What can be achieved through copywriting?When people come to me and ask what can be achieved through copywriting, my answer is always the same: “Anything.”I say this not in an attempt to be elusive or to proverbially blow my own trumpet,…
free-tips-copywriter-collective

9 Free Copywriter Tips For You

 When it comes to copywriting, we have to understand that we’re not talking about content writing. They are not the same. However they are connected!Copywriting is the most important part of Content Writing. When we mention…