Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

listicles-ad-copy-copywriter-collective

We love listicles: but do they make good ad copy?

Origin of the word: List + (art)icle. Are listicles worthy of advertising? It’s a question that needs to be asked simply because they resonate so well with people and that’s what we want for our advertising messages. We want them to resonate?…
brand-maker-keeper-copywriter-collective

Brand Maker or Brand Keeper?

What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference? Before going any further, I would like to point out that there is no shame in being one or the other – Brand and business need both. In…
tooting-horn-informing-prospects-copywriter-collective

“Tooting Your Own Horn” or Informing Your Prospects

I was writing a bio for a client recently – a darn good bio – that showcased her expertise, her talent, and a bit of her quirky side. It was engaging and told “her story” in an authentic way and hopefully, would make prospects sit up…
blogging-expert-status-copywriter-collective

Blogging for Expert Status

One of the easiest ways to gain expert status – at no cost – is to have your own byline. A published article promotes your expertise, your products, and your services. And blogging (writing articles) is one of the best ways to drive traffic…
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Use Your Story to Attract, Engage & Sell

Who is the real person behind the entrepreneur, the professional, the expert that you are?When you talk about how you came to be where you are today, you open the door to connect on an emotional level. When you share how you overcame obstacles,…
writing-persuasive-marketing-message-copywriter-collective

5 Steps For Writing Persuasive Marketing Messages

Whether you’re writing content for your Web site or putting together a brochure to be handed out at a tradeshow, you need to get your message across quickly and concisely, and of course, with one objective in mind – and that is for the reader…
formula-writing-copy-sell-products-services-copywriter-collective

The Magic Formula For Writing World Class Copy. Read This If You’re Selling Products Or Services.

Empathy + Humour + Suggestion x Value = Success. That’s the secret magic formula to world class copywriting and all you need to know about the importance of copywriting. Using this formula can lead to 20-25% more likeability, 60-75% more…
long-form-content-copywriter-collective

Why Long Form Content Is Now King.

UPDATE: EIGHT MONTHS after I published this blog, Google has finally launched an algorithm to reward Long Form Content with higher rankings – this algorithm was rolled out approx. Aug 3rd 2015. The upshot is that Google now scans short content…
good-slogan-business-copywriter-collective

How a slogan made me buy something I don’t even like (and what it means for your business)

I enjoy a pint of beer, particularly real ale. My favourite at the moment is Ghost Ship from Adnams. Bengal Lancer from Fullers is another lip-smackingly good beer.What exactly has this got to do with marketing?It is this:I, a real ale…
invest-copywriting-copywriter-collective

Copywriting – 5 Reasons You Should Invest

Copywriting is more than writing, it’s an essential element of any form of marketing, both online and offline. It’s also an art, crafted well, a stellar piece of copywriting can can make or break your new product launch, service offering,…
freelancer-writer-success-copywriter-collective

Making Your Own Success as a Freelance Writer

As a freelance writer, making your own success is vital for survival in the field. You’ll spend half of your days cold-calling potential clients, writing email pitches and promoting your business via social media. The hardest part of a freelance…
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Effective Copywriting Tips for the Small Business and Entrepreneur

So you're already running a small, independent business. Or you're kicking off a thrilling new entrepreneurial venture.Sticking it to the man. Telling your old bosses to get stuffed. Standing on a rooftop with arms outstretched screaming…