Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

voice-active-passive-shout-whisper-copywriter-collective

How’s your voice? Active? Passive? Shout? Whisper?

Nearly all of us nonfiction/business writing gurus (ye Gods, what an awful cliché) pound tables and shout loudly that active voice rather than passive voice is essential in marketing communications no matter what. Mea culpa here, in fact…
promoting-weaknesses-smart-idea-copywriter-collective

Why promoting your weaknesses is a smart idea

In business writing, it’s common to only talk about our strengths – the positive aspects of what we offer. But there are two excellent reasons why you should also promote your weaknesses, rather than hide them: 1. it builds trust 2.…
freelance-copywriter-collective

How to Freelance as a Copywriter

Ten things to get your head around if you really, really, really want to freelance as a Copywriter. Mention the word ‘freelance’ and people assume a life in which you take the whole of August off, spend your days in pyjamas and resort…
novelists-writing-rules-help-sales-copy-copywriter-collective

How A Famous Novelist’s 6 Writing Rules Can Help Your Sales Copy

What do novels and sales copy have in common? They might be vastly different niches, but their purpose is the same: to be read. They both want to hook the reader and keep them reading till the end. Novelist George Orwell obviously knew…
website-copywriting-copywriter-collective

Comparing Google Vs Apple Website Copywriting

Beware Of Marketing Hype: Even The “Greats Like Apple” Fall Into This Trap Good website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers)…
montaigne-self-esteem-copywriter-collective

Michel De Montaigne and my flagging self-esteem

What happens when you’re promised work and it doesn’t materialise? Feel like throwing a tantrum and sticking your bottom lip out like a surf board? Yes I feel like that, especially right now. You feel like you’ve given your all. You couldn’t…
tripadvisor-create-enticing-travel-content-copywriter-collective

How To Use TripAdvisor To Create Enticing Travel Content

Your team has finally decided on the content for your homepage –and it’s pretty freakin’ awesome. Maybe you’re using an image of a sky-piercing mountain against an azure sky or a photo of your palm-fringed infinity pool in all its…
stop-digital-scoundrels-nicking-content-copywriter-collective

How to prevent plagiarism from those digital scoundrals

The web is the Wild West as far as copyright is concerned. The digital world may be all about sharing, but if you’ve ever involuntarily “shared” your last can of beer with your sneaky, bearded colleague, you’ll know that there is a very…
art-copywriting-copywriter-collective

Copywriting and Art: Where does one start and the other begin?

As a young man who still lives with his parents, I often retreat to the comfort and solitude of my bedroom to escape either Holby City, or the gentle bigotry one might expect from a couple of sexagenarians. Last night this very predicament…
lyrics-hit-wrong-note-copywriter-collective

Bad Lyrics: When lyrics hit the wrong note

So there we were, cheerfully copywriting away with the radio on (quietly of course), when our ears were viciously assaulted by the first lines of the Girls Aloud single, Beautiful Cause You Love Me: Standing over the basin/I’ve been washing…
killer-badass-copywriter-collective

Why I’ll Never Call Myself a Killer-Badass Copywriter

Frankly, I’m awkward. Adorably so. But awkward none the less. Recently someone described me as “smart.” Which I was pretty chuffed about. Who doesn’t secretly believe they’re more intelligent than other people (ahem)? And then went…
words-vs-pictures-copywriter-collective

Words or pictures. Which are more important?

Copywriting for websites, brochures and blogs is all about words, isn’t it? Yes, finding the right words that spur potential customers to hire you is crucial. But pictures can be just as important. Research shows people are more likely…