Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

content-writing-copywriting-journalism-copywriter-collective

Is content writing about copywriting or journalism?

We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory.Journalists left the old mountains of media empires to feed on the plains of marketing. Copywriters  looked…
online-writing-tips-copywriter-collective

Online Writing Tip 1: Kill Your Darlings

"In writing, you must kill your darlings." - William Faulkner While the quote's origin is ambiguous, the power of the message is the same.Whether you're writing content for your website, your latest blog post, or a cold sales email, being…
online-writing-tips-learn-social-media-copywriter-collective

Online Writing Tip: Learn From Social Media

Social, social, social. Lets get social (don't click if you value your sanity). We're constantly barraged with the importance of social media - whether you're a writer, a small business owner or, well...a regular punter.Social media can…
tell-tale-signs-smarter-average-copywriter-collective

Telltale Signs You’re Much Smarter Than Average

Intelligence, or IQ, isn’t what you know, but rather the pace at which you acquire new information. Longitudinal studies have shown that IQ is fixed at an early age, so you’re stuck with what you’ve got.While IQ is far from being the…
start-sharing-social-media-copywriter-collective

Stop Selling. Start Sharing. It’s what social media is all about.

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as…
create-rich-content-copywriter-collective

Want to create RICH CONTENT? What’s your plan?

In life, we need a plan. To create rich content, we need a plan.  First of all! There’s a lot of buzz around content and content creation. For those new to content and content creation, it can get confusing. What is content?…
great-content-creation-copywriter-collective

Great Content Creation: Good ingredients matter.

Great Content is King! Social Media is our current best friend. It allows us to talk regularly about our businesses (and ourselves) to anyone who’s interested. And there’s the rub: “anyone who’s interested.” The aim of great content…
listicles-ad-copy-copywriter-collective

We love listicles: but do they make good ad copy?

Origin of the word: List + (art)icle. Are listicles worthy of advertising? It’s a question that needs to be asked simply because they resonate so well with people and that’s what we want for our advertising messages. We want them to resonate?…
brand-maker-keeper-copywriter-collective

Brand Maker or Brand Keeper?

What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference? Before going any further, I would like to point out that there is no shame in being one or the other – Brand and business need both. In…
tooting-horn-informing-prospects-copywriter-collective

“Tooting Your Own Horn” or Informing Your Prospects

I was writing a bio for a client recently – a darn good bio – that showcased her expertise, her talent, and a bit of her quirky side. It was engaging and told “her story” in an authentic way and hopefully, would make prospects sit up…
blogging-expert-status-copywriter-collective

Blogging for Expert Status

One of the easiest ways to gain expert status – at no cost – is to have your own byline. A published article promotes your expertise, your products, and your services. And blogging (writing articles) is one of the best ways to drive traffic…
use-story-engage-sell-copywriter-collective

Use Your Story to Attract, Engage & Sell

Who is the real person behind the entrepreneur, the professional, the expert that you are?When you talk about how you came to be where you are today, you open the door to connect on an emotional level. When you share how you overcame obstacles,…