Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

web-content-copywriting-newbies-copywriter-collective

Web Content Copywriting for Newbies

“Content” is the sum of all the information you create and produce. Web content copywriting – providing practical info about your nonprofit cause, but online –   has developed its own notoriety, thanks to the rise in social media.The 2013…
writers-need-readers-copywriter-collective

Why Writers Need Readers

When I was in grade 12, the final year of high school in Australia where I grew up, we were given a year-long writing assignment in English class.We had to spend the entire year researching and writing about a topic, then by the end of final…
persuasive-writing-tip-copywriter-collective

Simple Persuasive Writing Tip

How to Target Benefits Over Features “Write about benefits, not features.” You hear this persuasive writing tip all the time. But what does it mean?When you think of emphasizing benefits – showing advantages – and writing to persuade…
newbies-writing-projets-copywriter-collective

Newbie Copywriting: What Kinds of Writing Projects Copywriters Do

Just exactly what kinds of writing projects can a newbie copywriter – or any copywriter, for that matter – expect to do?Dozens. But in the end, it all boils down to three basic types of pieces. Read on … Three Broad Project Categories Copywriting,…
powerful-pr-trends-copywriter-collective

5 Powerful PR Trends You Should Not Ignore

Don’t have a beard, fixie or some cool headphones.Feeling left out.Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go but trends have the potential to become a powerful influence…
easy-copywriting-tricks-copywriter-collective

Easy Copywriting Tricks Anyone Can Master

Writers know a handful of basic construction tools - copywriting tricks - that ANYONE can learn to use to help a point stick out. Naturally, your point must contain be a compelling benefit (like finding a good deal, helping a child in need,…
content-marketing-trends-copywriter-collective

15 Content Marketing Trends That Need Your Close Attention

Content marketing is entering a dangerous new phase.It’s heading into a trough.You could call it……the dip of disillusionment.For many the promise hasn’t arrived and the returns haven’t materialized. And the marketing manager…
take-reader-drive-copywriter-collective

Take Your Reader For a Drive

 When I critique, edit, or rewrite sales copy, I discover that many clients commit some common errors.Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but…

Five simple rules for writing copy that SELLS

Need to write convincing sales copy for your business, but can’t afford a copywriter? Learn five simple rules for writing copy that sells. Over the last 20 years I have worked as a copywriter for some of the world’s biggest advertising…
what-to-do-copywriter-collective

What Is a Copywriter? And What Do You Do?

I’m often asked, oh so you’re a copywriter? So you can help me trademark this right? Or you can protect that for me?Nope. Afraid not. That’s copyright. I copy-write.Confused? Well, that’s why people hire me to work for them and…
fashion-blog-writer-copywriter-collective

Publish or Perish – Why you need a fashion blog writer

Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback.  An independent fashion blog…
who-write-content-copywriter-collective

Who Will Be Writing My Content?

I get this question a lot from prospective clients. They visit my website, see “Words by Melissa & Associates,” and wonder “Who are these mysterious ‘Associates’?”I don’t blame them. After all, they have a right to verify…