Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

long-copy-not-forgotten-copywriter-collective

Long copy ads: gone but not forgotten

Of course, everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading nowadays. Everyone will tell you that people are too busy in this…
transcreation-insiders-guide-copywriting-copywriter-collective

An insider’s guide to: transcreation

In a series of three small articles, Claudine, freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. Part 2 is an overview of what a transcreation project…
insiders-guide-copywriting-copywriter-collective

An insider’s guide to: copywriting

In a series of three articles, Claudine, a French freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. As representing the most creative side of these…
online-copywriter-collective

The secrets to being an online copywriter: Writing to get read

Do people actually read your website? You spent a long time writing it or a lot of money on a copywriter, so it's an important question. Don Seidenberg, an American freelance copywriter in Amsterdam, is one of The Collective's online copywriter…