Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

get-stuck-copywriter-collective

When I get stuck, here’s how I break through

The little group of Jamaican children kept glancing at me.And pointing.And giggling.I was 17 at the time, and visiting Jamaica as part of a church group on a mission trip. We helped to convert an old warehouse into a church/school…
get-interview-copywriter-collective

Get an interview for your business content

Interviews are a fantastic way of gathering raw content for case studies, news stories, testimonials and other business copy. Interview know-how is an essential tool in a journalist’s kit of tricks. Whether you prefer a good grilling by…
help-write-headlines-copywriter-collective

How a simple tool helps me write headlines with confidence

In many cases, the success of a blog post or sales page rests on the strength of the headline. Says David Oglivy, among the most successful copywriters of all time: On the average, five times as many people read the headline as read the body…
travel-brands-sticky-content-copywriter-collective

5 Travel Brands With Super-Sticky Content

(And What We Can Learn From Them) These are the online travel brands that pop. They’re the ones that lure swarms of qualified traffic and keep their audiences salivating for more.In other words, these brands are ‘sticky’.What…
freelance-advice-copywriter-collective

Advice on being a freelance copywriter – 10 things I’ve learnt

I’ve been self employed since 1996 and running my marketing, copywriting and training business since 2008. Time, I thought, to reflect on what I’ve learnt. Behind the scenes what have I learnt about keeping sane and solvent? 1.…
online-content-marketing-copywriter-collective

The copywriter’s recipe for online content marketing that sells

Content Marketing That Sells “Writers tell, copywriters sell” is one of my favourite lines that I’ve penned over the years.Now it’s being challenged by content marketing—the publication of material designed to promote a brand,…
content-syndication-copywriter-collective

How Content Syndication Can Boost Your Business

Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangnam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within…
expectations-creative-hurdle-copywriter-collective

Expectations: the great creative hurdle

A friend of mine (a poet at heart) recently told me he was trying to write a poem, but hadn’t drafted anything he considered worthwhile. Or anything at all, really.His reason? He had his heart set on writing a 30-line sonnet. And he hadn’t…
using-google-b2b-infographic-copywriter-collective

USING GOOGLE+ FOR B2B – INFOGRAPHIC

Today’s infographic (shared by guest poster Russel Cooke) provides helpful tips and tricks to get more out of your Google+ profile: How to get started with your Google+ profile, how to find connections, and how to keep growing. About…
online-copywriting-copywriter-collective

Why good online copywriting makes a difference to your business

I’ve written many times about the importance of using quality copy on your website – and it’s something that many businesses now recognise – but what’s often overlooked is how well you write elsewhere online can also affect your company’s…
great-copywriting-copywriter-collective

Great copywriting is about great sentences

That great copywriting is all about appealing to the emotions shouldn’t come as that much of a surprise to anyone. However, writing great copy is often easier said than done, with many traps awaiting the inexperienced writer.But why is…
white-papers-copywriter-collective

The 4 Things You Must Include in Your White Papers to Engage, Persuade and Convert Leads

One of my freelance projects involves finding interesting technology resources and recommending them on a client’s blog. I read a lot of technology white papers and often pass over quite a few duds before I find one that is valuable enough…