Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

lessons-experience-copywriter-collective

This experience taught me some important freelance copywriter lessons

A couple of years ago I was contacted by the communications manager of a high profile organisation. It was 3.05pm on a busy Wednesday afternoon.It was the kind of phone call freelance copywriters only dream about.Getting straight down to…
struggling-help-hand-copywriter-collective

Struggling to write? Help is at hand!

Struggling to write? Well, one of the hardest things as a small business owner is trying to write your own marketing material.  I’m not saying it’s impossible, but I know it can be really frustrating spending hours with the backspace.  So…
copywriting-action-copywriter-collective

Active observation: Before and After Copywriting in Action

Study leads to more knowledge, but observation leads to wisdom.This was the opening hook line by my current RMIT Copywriting students for their Group Project calling for less feasibility studies and more action on Solar Thermal Energy. I quote…
testing-landing-page-infographic-copywriter-collective

The Importance of Landing Page Testing (Infographic)

Landing Page Testing It’s not enough to simply draw visitors to your landing page. You want it to be usable, as inviting as possible and you want to make sure it’s accomplishing the goals you’ve set out for it. The only way to do that…
combine-seo-content-marketing-copywriter-collective

Smart Ways to Build High Quality Backlinks: Combine SEO with Content Marketing

Combining SEO with content marketing is a no cost method for building high quality backlinks.Backlinking is vital to all SEO plans. Creating backlinks generates and enhances hits. Backlinking generates traffic and helps gain good search…
copywriting-for-humans-copywriter-collective

Learning Good and Creative Copywriting for humans, or Tell it like it is

I’ve been reading Bury My Heart At Wounded Knee, by Dee Brown, and have been struck by the gloriously evocative way that Native Americans charted the passage of the year. So they had the Moon of the Red Grass Appearing, the Moon of the Deer…
engaging-readers-copywriter-collective

Engaging Readers – Why Copywriters Talk to Themselves

I spend most of my working day talking to myself. No, don’t make that face. I realise this makes me sound bonkers, but I spend a lot of time writing. And then I read it out loud. Actually, I mutter. Then I delete, type, mutter some more and…
expensive-copywriter-collective

Why copywriters are expensive

I'm going to make an educated guess about you. You pay a hairdresser to cut your hair and hire a mechanic to mend your car. When your boiler breaks down you get a plumber to fix it. For jobs that you can't do yourself, you employ a professional. Then…
improve-website-content-copywriter-collective

3 tips to Improve Website Content

What’s more likely to grab your attention? A formal business speech, or an animated friend telling you a story? Well it's the friend, obviously. Because they’ll be talking conversationally and throwing in a question now and then. Actually,…
copywriting-advice-copywriter-collective

90-Year-Old Copywriting Advice That Still Works Like a Charm

Allow me to introduce you to one of my favorite people. Though long-dead, he’s still a total boss.Ladies and gentlemen, please meet Claude Hopkins, whom I like to refer to as the Original Gangster of Advertising.Claude Hopkins is the…
quick-copywriting-rules-blogs-copywriter-collective

5 Quick Copywriting Rules for Blogs

According to Salary.com, the average copywriter salary is $44,000 a year with the highest paid copywriters bringing in six figures annually. You can imagine, that a lot of training and specific skills go into writing copy that sales and that…
serious-brand-sales-copywriter-collective

Serious About Brand Sales? Don’t Send a Journalist to Do a Copywriter’s Job

Do you want to increase sales for your business? I’m about to take a very strong stand on business writing and specifically, clear up misunderstandings regarding copywriting. I have finally reached my limit on “content marketers” taking…