Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

copywriters-be-duped-copywriter-collective

Copywriters: You’ve Been Duped

Want to develop a six-figure business using your copywriting skills?It’s not easy or quick.It can be fun, as long as you’re willing to roll up your sleeves first and get to work.You’ve been sold a bill of goods by the “laptop…
stop-digital-scoundrels-nicking-content-copywriter-collective

How to prevent plagiarism from those digital scoundrals

The web is the Wild West as far as copyright is concerned. The digital world may be all about sharing, but if you’ve ever involuntarily “shared” your last can of beer with your sneaky, bearded colleague, you’ll know that there is a very…
blog-traffic-copywriter-collective

More Blog Traffic – Keep Your Readers Interested with Hooks and Hangers

More and more marketers are focusing on unique content to promote their websites. Social Media Examiner’s 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals feel that original written content is vital…
lyrics-hit-wrong-note-copywriter-collective

Bad lyrics: When lyrics hit the wrong note

So there we were, cheerfully copywriting away with the radio on (quietly of course), when our ears were viciously assaulted by the first lines of the Girls Aloud single, Beautiful Cause You Love Me:Standing over the basin/I’ve been washing…
quality-counts-copywriter-collective

Why quality always counts

Remember our little chat about keywords? Those little phrases we gently massage into our work to attract the attention of the SEO pixies? We always try to ensure they complement what we — and the client — are trying to say, rather than…
killer-badass-copywriter-collective

Why I’ll Never Call Myself a Killer-Badass Copywriter

Frankly, I’m awkward. Adorably so. But awkward none the less. Recently someone described me as “smart.” Which I was pretty chuffed about. Who doesn’t secretly believe they’re more intelligent than other people (ahem)? And then went…
words-vs-pictures-copywriter-collective

Words or pictures. Which are more important?

Copywriting for websites, brochures and blogs is all about words, isn’t it?Yes, finding the right words that spur potential customers to hire you is crucial.But pictures can be just as important. Research shows people are more likely…
advertising-copywriter-collective-life

What’s it like to be an Advertising Copywriter? The Inside Story on Iced Tea and Rejection

Housed along many inner streets of major cities across the world, there’s a magical place where scatter-brains get paid to think and dink around all day. To pump nerf balls and adjust swivel-chairs from the ground up and then back again.A…
write-copy-be-woman-copywriter-collective

How to Write Copy: Step 1, Be a Woman

A while back, I was invited to contribute something called "How to Write Copy" to the website of a large, well-known women's networking organization with numerous "star" participants and a robust online presence. However, my contact at this…
hiring-freelance-copywriter-collective

Hiring a Freelance Copywriter

If you hire a professional freelance copywriter, you will not just be hiring a good writer. While have sound writing skills is obviously essential for this role, there are more important factors that need to be considered when creating copy…
higher-click-through-rates-copywriter-collective

Warning: Expect higher click-through rates after reading this article

Everyone knows that headlines are important so why is so little time spent formulating a headline that will entice yout audience? You cannot deny that headlines are crucial as they work to attract your audience and encourage them to read your…
bewitched-turned-into-copywriter-collective

How Bewitched helped me in becoming a copywriter

In my household, we sometimes debate the merits of science fiction vs. fantasy. (You’ve got a copywriter and a composer living under one roof so stuff like this comes up.) To make matters worse, I study people and their motivations, even…