Hello, and welcome to

How to be a copywriter.

Copywriter Collective is an international collective of freelance copywriters. We're passionate about writing and communication and this magazine is one way that we can give back to the copywriting community with a collection of articles that cover every aspect of copywriting and freelancing for a living. There's something for copywriters of all shapes and sizes. Newby or old hand, in this business there’s always something new to learn. That’s what keeps us going. Enjoy.

Red Bull – Gives you Wings?…

Red Bull – Gives you Wings?…

The recent lawsuit brought back old marketing discussions I used to have about Red Bull. Though I’m not going into detail about the legal case here, it was interesting to…

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What’s a Junior Copywriter?

What’s a Junior Copywriter?

You’ve seen an ad for a Junior Copywriter. And you’re wondering what, exactly, that is. So let’s shine some light on it for you by looking at it in two halves:…

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The confusing world of advertising

The confusing world of advertising

There comes a time when after years of college studies, specializations, master degrees, courses, workshops, and God-knows how many thoughts of preparing the right answer for the following question you…

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The Project Horizon – Dealing with Delays

The Project Horizon – Dealing with Delays

Marketing, and in particular content writing, always seems like an unpredictable path. Customer’s change their minds, people go on holidays, unexpected additions creep in; and before you know it you’re…

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17 Copywriting Affirmations

17 Copywriting Affirmations

When it comes to copywriting, you don’t need to say these things over and over again out loud, however, you do have to keep them in mind even before your…

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