Hello, and welcome to

How to be a copywriter.

Copywriter Collective is an international collective of freelance copywriters. We're passionate about writing and communication and this magazine is one way that we can give back to the copywriting community with a collection of articles that cover every aspect of copywriting and freelancing for a living. There's something for copywriters of all shapes and sizes. Newby or old hand, in this business there’s always something new to learn. That’s what keeps us going. Enjoy.

Peer Review Process Boosts Sales Promotions

Peer Review Process Boosts Sales Promotions

The peer review process…if you haven’t heard of it, you’re not alone. In fact, few online marketers use what is perhaps the single easiest method for determining the success or…

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5 Easy Ways to Master Conversational Writing

5 Easy Ways to Master Conversational Writing

What’s the purpose of your marketing copy? That’s right. To convert readers into customers. How about your editorial content? Yep…to build a relationship with your reader. To essentially warm them…

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Top 5 Characteristics of Great Headlines

Top 5 Characteristics of Great Headlines

Three seconds. That’s about how much time you have to grab your reader’s attention. Fail at this and you lost your first and greatest opportunity at making a sale. Just…

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7 Tips for Writing More Effective Space Ads

7 Tips for Writing More Effective Space Ads

Writing successful space ads is harder than you think. Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more….

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3 Easy Ways to Turn Features into Benefits

3 Easy Ways to Turn Features into Benefits

Turn features into benefits…it’s the direct-response industry’s best-kept secret for boosting sales. In fact, marketers who write about the deeper benefits sell more product and services. Why features aren’t enough…

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