Posts

Copywriter of the Week : Simon

Asked to write this piece presented me with a bit of a dilemma. There are several things I like about being a writer, the fact I'm creating something, the problem solving that comes with it but possibly what I like most is the anonymity, as…

Copywriter of the week : Trish Elms

,
How does a Canadian bookworm find herself in Scotland, only to end up as a copywriter in Berlin? “Sometimes on the way to one dream, you get lost and find a better one.”I’m not sure who said it. But they’re right. Give…

Copywriter of the Week : Mohamed Selmi

At first glance, my career seems like it may be full of contradictions; I do, however, assure you that it’s not. Although I have always been passionate about the Arabic language, I studied English literature at university. Upon graduation,…
Gemma - Chinese copywriter

Copywriter of the Week : Gemma

“Wild goose, some leaves…” If I ever remember what’s in that ‘poem’ I wrote at age 6, I could sell myself a lot better than now.I learnt to read and write early. My grandfather taught me with his own method, from spring festival…

Copywriter of the Week : Ed Prichard

How the heck did I end up here? I’ve found myself down coal mines, up in helicopters, behind the wheel of a Rolls-Royce and doing wheelies in a Massey Ferguson tractor complete with full plough rig. From car production lines to insurance…

Copywriter of the Week : Lindsay Deidda

I became a copywriter out of necessity. Writing and English were always my strongest subjects both at school and university. Moving constantly back and forwards between the UK, Australia and Italy while raising a family made it tough to find…

Copywriter of the Week : Aditya Gupta

,
Writing about yourself can be tricky at the best of times. First-person feels too self-centred, littered carelessly with the letter 'I'. Second-person feels anxious and filled with self-doubt. As if you're talking to yourself in a mirror the…