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The web is the Wild West as far as copyright is concerned. The digital world may be all about sharing, but if you’ve ever involuntarily “shared” your last can of beer with your sneaky, bearded colleague, you’ll know that there is a very fine line between “sharing” and “stealing”. Yes, Nathan, there is. TYHC are […]
As a young man who still lives with his parents, I often retreat to the comfort and solitude of my bedroom to escape either Holby City, or the gentle bigotry one might expect from a couple of sexagenarians. Last night this very predicament befell me. It was Channel 5’s delicately named: WORLD’S WORST JOURNEYS FROM HELL, […]
So there we were, cheerfully copywriting away with the radio on (quietly of course), when our ears were viciously assaulted by the first lines of the Girls Aloud single, Beautiful Cause You Love Me: Standing over the basin/I’ve been washing my face in Jet black mascara racin’/Down my cheeks till I taste it We don’t […]
Frankly, I’m awkward. Adorably so. But awkward none the less. Recently someone described me as “smart.” Which I was pretty chuffed about. Who doesn’t secretly believe they’re more intelligent than other people (ahem)? And then went further and said I was “whip-smart.” And these words conjured an image of CatWoman in my mind. Black, sleek, […]
Copywriting for websites, brochures and blogs is all about words, isn’t it? Yes, finding the right words that spur potential customers to hire you is crucial. But pictures can be just as important. Research shows people are more likely to click on a page with a compelling image, because it draws the eye. Images […]
Housed along many inner streets of major cities across the world, there’s a magical place where scatter-brains get paid to think and dink around all day. To pump nerf balls and adjust swivel-chairs from the ground up and then back again. A place where anyone can wear whatever they want. And there are no rules. […]
A while back, I was invited to contribute something called “How to Write Copy” to the website of a large, well-known women’s networking organization with numerous “star” participants and a robust online presence. However, my contact at this group dropped the ball and the piece was never published. To assuage my irritation (and for your […]
I’m a firm believer in evidence-based medicine and credible health writing. I try and sell a message accurately and focus on evidence and facts – even in sales-related health copywriting projects. Sometimes, I need to think of a catchy, attention-grabbing headline to promote, say, an article about a new piece of research – and I fear […]
Even the most vigilant copywriting means making typos. And sometimes, those typos get published. Some are hilarious, some are just downright embarrassing. But all are due to the fact that we see what we expect to see. Seeing copywriting that isn’t there The reason we miss typos is that we look for what writing is […]
In my household, we sometimes debate the merits of science fiction vs. fantasy. (You’ve got a copywriter and a composer living under one roof so stuff like this comes up.) To make matters worse, I study people and their motivations, even my own. So it’s not surprising that I can now come clean and pin my […]
I’ve not been on a copywriting course. I don’t read every single tips and tricks article that gets published around my area of expertise. My success stems from three things: – Engage the reader, getting an understanding of what the reader needs – Always keeping in mind what I want the reader to do as […]
Copywriting is hard work for anybody other than a copywriter. Add website architecture into the equation and you end up losing 3 things: time, money and sleep. Fortunately there is a solution that will help you. Ernest Hemingway, one of the world’s most famous writers, came up with it. It helped him write brilliant short […]