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Empathy + Humour + Suggestion x Value = Success. That’s the secret magic formula to world class copywriting and all you need to know about the importance of copywriting. Using this formula can lead to 20-25% more likeability, 60-75% more buying activation and buzz and 90%+ more consideration about your brand. You can stop reading […]
UPDATE: EIGHT MONTHS after I published this blog, Google has finally launched an algorithm to reward Long Form Content with higher rankings – this algorithm was rolled out approx. Aug 3rd 2015. The upshot is that Google now scans short content and assumes it doesn’t contain much useful information. The result is that shorter content […]
Copywriting in the direct response arena, for charities, can be a pretty tough endeavour – one that relies especially heavily on obtaining emotional response from readers. People are protective of their hard-earned cash, and when you can’t exactly offer them something tangible in return for it (an exchange which naturally makes direct sales communications marginally […]
Most of us have one. We certainly all need one. They come in all shapes and sizes, and it’s one of the hottest professional pieces of writing you’ll ever do – bingo! Yes, it’s those 3 little letters thrown together known as your bio! In this fast-growing digital era of information overload, nobody has time […]
I’m sure you’ve heard this before. Keeping your writing concise and to-the-point is the way forward – the key to becoming a stronger copywriter. You and your audience want the same thing; you want to write less, and they want to read less. We simply don’t have the time to sift through irrelevant text. Many […]
The utter audacity to call yourself a writer! Now that takes cojones. Writers are born with an acute sensitivity to the human condition (in this way, they are “chosen”) and then they are self-made through reading, studying and, well, writing (then, rewriting). You must “invent” yourself as a writer. To think that you can play […]
I draw upon my professional experience to advise the current BA students I’m lecturing, but I decided to switch places recently and become a student for the day myself in order to brush up on writing skills. I attended a refresher course in the art of copywriting for business run by the talented Richard Spencer […]
Although it only recently became an imperative for most companies who operate both online and offline, content marketing has always been the no.1 method for selling products/services and getting people to fall in love with your brand. It’s how you attract new potential leads and convince them that you are worth listening to. Apart from […]
How is your favorite team doing so far this year? Around here the Wisconsin Badgers and Green Bay Packers are off to a great start. Especially seeing how the Packers beat the Seattle Seahawks last Sunday night. I gotta admit though, even though I officially hate the Seahawks because they beat the Packers in the NFC Championship […]
Perhaps you will forgive me if I turn from my own words to the words of another writer: Australian author Richard Flanagan, who won the 2014 Man Booker Prize for “The Narrow Road to the Deep North”. This is actually what I want to start by saying: “Much has been made about the death of […]
Before getting into becoming a master copywriter, let’s be honest: “master” is relative, because even well-known masters of copywriting today still haven’t reached the pinnacle of their craft. There’s always something new to learn, something more to discover. But there are indeed ways you can rise up the ranks in your copywriting career so that […]
How do you deal with stress as a freelance designer? I can’t promise some epic cure for stress but after Redmatter issued the next blog post challenge about sharing something we’ve done and learned from over the summer, I thought I’d write about just that. Essentially, how I’ve identified and dealt with what I would […]