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What’s your favorite type of project to work on? Anything with elegant design and the ability to work conceptually. I’ve done a million websites but The Divining Rod Wine is my favorite recently because it’s gorgeous and they really wanted to stretch the writing. The tone is very different. I mean, how many wine websites […]
I wish I could have known this one article writing tip when I began writing: Focus on one point per article or blog post. I call this principle the “One Point Rule.” Sure, there can be secondary points along the way. But for your piece to be effective, you need to acquire the key skill […]
This might appear a little dramatic to some but I believe that Dorothy was a serial killer. However, the story was represented in such a light so that no jury would dare to convict the little girl. What is your take on the story? I was initially planning to call this blog The evil side of […]
If you are a freelance copywriter, chances are you have a quiet space available for your work. Copy writing within an office environment can present much more of a challenge when it comes to finding a suitable hideaway. As any office-dweller will know, meeting rooms are gold dust and sometimes even a booked room can […]
From my experience mentoring entrepreneurs and small businesses of all shapes and sizes, I’m willing to guess it’s not nearly as intimate and internalized a relationship as it should be. It’s crucial that every business whole-heartedly understands their target audience—their customer’s deepest desires, wants, fears and needs. Understanding your customer not only saves you time […]
What’s the purpose of your marketing copy? That’s right. To convert readers into customers. How about your editorial content? Yep…to build a relationship with your reader. To essentially warm them up to your sales message. That way, by the time you make them an offer, they’re eager to consider it. To be clear, your sales […]
Writing more effective space ads is harder than you think. Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more. And in the world of direct-response marketing, their ability to generate new leads or sales is critical to your business. Yet, if you struggle […]
I’ve been asked about copy decks in the last few monthly coaching calls for my Copywriting Master Class students. When I’m asked something more than twice, it’s an invitation to pop on the Copy Detective’s hat and cape and shout, TO THE BLOG! So, here we are. This post breaks down what a copy deck […]
I have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors! In reality, though, I walk around politely avoiding sales people and collecting the marketing brochures being handed out. As a copywriter I […]
It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that let me know when a potential customer and I aren’t right for […]
No, I’m not referring to Christmas. IT’S ONLY MOVEMBER. Crumbs. I am in fact about to reveal how the letter C is both a curse and a cure for creative copywriters. So, you want creative copywriting? An ever-growing number of curious folk (okay, prospective clients – but I promise this isn’t a self-promoting brag) have […]
From feeding belching Pac-Man to removing your head from a panda’s bamboo shoot, the art of SEO copywriting is far from conventional – it’s creative. With so many marketeers spouting about SEO, who could blame you for huffing, “Here we go, yet ANOTHER blog about SEO (stretch, sigh, roll eyes…)”. Stop. Switch off the auto-scepticism. […]