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Top Industry: Agriculture
Languages: English
Location: Winnipeg, Canada
Top Industry: Agriculture
Languages: English
Location: Winnipeg, Canada
Top Industry: Agriculture
Languages: English
Location: Winnipeg, Canada
Ever wondered why optimizing video scripts is so essential? In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. If you have decided to create a video online, the script is the first thing you should start with. In tandem, Search Engine Optimization (SEO) is a linchpin for […]
Persuasive copywriting techniques are specific methods you use to convince a reader, through what and how you write, to buy your product or give to your cause. Disclaimer: there is no magic bullet to writing persuasively. Having said that, persuasive copy uses certain elements over and over again – elements that have been proven to be convincing. These techniques are not complicated. […]
In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of emotional writing.” The hair on my forearms rose. […]
There’s a clever but misguided acronym in our industry called COPE. In creating newspaper content, some editors encourage their teams to COPE – Create Once Publish Everywhere. The concept sounds great, especially for busy newsrooms that must produce more content for more channels with fewer staff members than ever before. The problem is that content […]
In the ever-evolving landscape of online presence, building authority remains a pivotal element in establishing credibility and trustworthiness among audiences. Crafting high-quality content is not just about sharing information, it’s a strategic endeavor to position oneself or a brand as an authoritative voice in a specific field or industry. Here, we delve into strategies for […]
In the vast and ever-evolving landscape of the internet, where attention spans are fleeting and visual impressions matter, the synergy between web design and content is paramount. A harmonious interplay between these two elements elevates the user experience, fosters engagement, and communicates a brand’s identity with clarity and impact. This exploration of the symbiotic relationship […]
The general rule when writing copy for posters is: “less is more”. The executions below demonstrate great (and some not so great) examples of the art. Occasionally, a poster will need a fair bit of copy especially for something like an event (e.g. a Bruce Springsteen gig – you need to give the what, where […]
“Copywriting as a job. What’s it like?” asked the high school girl as she interviewed me for a class project on careers. This young lady excelled in her English classes … was an avid reader … loved to write … but she was afraid she would not be able to make a living as a […]
Whether you work freelance or for an agency, there are several different guises that we copywriters come in. 1. Business to Consumer (b-to-c) Copywriter This kind of business copywriter is the type you’d see in movies, the wild and wacky guy (invariably it is a guy) coming up with crazy ideas while living a generally […]