How to be a copywriter
The Perfect Sales Letter (Part 2) – 12 Key Components
Content & Strategy Copywriting SkillsOccasionally, I’m asked the question, “How long should a sales letter be?”
My answer every time is…”as long as it needs to be to make the sale.” That means, you’ll require ample space to build a relationship…make bold claims…prove…
The Perfect Sales Letter (Part 1) – 12 Key Steps
Content & Strategy Copywriting SkillsThink you need an award-winning copywriter to create effective sales letters?
Think again.
To be sure, writing the perfect sales letter is hard work. And time-consuming. But by using a template sales letter process, almost any business…
5 Easy Ways to Master Conversational Writing
Content & Strategy Copywriting SkillsWhat’s the purpose of your marketing copy?
That’s right. To convert readers into customers.
How about your editorial content?
Yep…to build a relationship with your reader. To essentially warm them up to your sales message. That…
Top 5 Characteristics of Great Headlines
Branding Content & Strategy Copywriting SkillsTable of content
1. Simple to understand.
2. The right length.
3. Emotionally compelling
4. Targeted.
5. Vetted.
Three seconds.
That’s about how much time you have to grab your reader’s attention. Fail at this and you lost your…
Long Copy vs. Short Copy: Which Converts Better?
Content & Strategy Copywriting SkillsWhen it comes to long copy vs. short copy…long copy wins every time.
It’s the “dirty little secret” of today’s most successful direct response marketers. And, one of the most highly contested debates in marketing. Has been for decades.
The…
7 Tips for Writing More Effective Space Ads
Content & Strategy Copywriting SkillsWriting successful space ads is harder than you think.
Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more.
And in the world of direct-response…
3 Easy Ways to Turn Features into Benefits
Copywriting SkillsTurn features into benefits…it’s the direct-response industry’s best-kept secret for boosting sales.
In fact, marketers who write about the deeper benefits sell more product and services.
Why features aren’t enough
When it comes…
When to use jargon: A copywriter’s guide
Content & Strategy Copywriting SkillsOne of the big rules of copywriting is to ditch complicated language. When you use simpler words, your copywriting becomes more readable and that increases your chances of it being effective.
It makes sense, doesn’t it?
While this is…
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