I use creativity to help brands stand out and I teach young creatives how to apply creativity in a business environment.
I specialise in combining text and image to simplify complex messages. I have learned to use creativity in 20 years of working as an advertising copywriter, but I believe that creativity reaches beyond advertising and is an essential part of any successful business.
Automotive
Ford, Hyundai, Škoda, Seat, Mitsubishi, Yamaha
Beauty/Cosmetics/Perfume
Estée Lauder,
Electronics
IBM, Canon
Fashion
WE Fashion, H&M, C&A
Financial
ING Bank, FBTO, ABN-Amro
Food and Drink
Red Bull, Coca Cola, 7-Up, Stimorol, Brand Beer
IT/Telecoms
Vodafone, Blackberry
Leisure
Canal Company, NBTC
Luxury goods
Louis Vuitton
Non-Profit
Metakids, Orage Babies
Recruitment
Leiden University, Ministry of Education
Retail
Argos, C&A
Transport
Cool Rail Spain
APP Frankfurt, BBH London, Caviar, cayenne, DCVF, Etcetera, G2, Gyro, Hogarth Worldwide, Indie, Kastner & Partners Frankfurt, KesselsKramer, Lost Boys, McCann Erickson, Mediamonks, Naked, Ogilvy, JWT, Publicis, TAG Worldwide, Textappeal London, Tribal DDB
Ogilvy, Publicis, TMP, Cayenne
2007 ADC NY merit for Orange Babies (Ogilvy)2007 Epica for Orange Babies (Ogilvy)2004 APG Swiss outdoor award for Canon (cayenne)2004 Esprix Dutch DM award for Škoda (cayenne)2000 Magneet Dutch recruitment advertising award for Ministry of education (Ogilvy)1998 Cannes Lions finalist for Argos (Ogilvy) 1997 SAN Dutch advertisers award for Ford (Ogilvy)
Articles, Brand guidelines, Brochures, Direct mail, Naming, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Voiceover, Websites
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Katja – German creative copywriter – Osnabrück