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How to be a copywriter

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The Future of Search Engine Advertising and Why You Need to Innovate

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. It’s answering people’s…
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A new perspective on direct response copywriting: how to sell more with love

You’ve undoubtedly heard that direct response copywriting is, hands-down, the best way to make more sales online. But … If you’re among the conscious/mission-driven entrepreneurs of the world, then the thought of using direct response…
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Five tips to build a freelance portfolio that will get you work

Need to show off your freelance talents and win over potential new clients? Read five tips to help you build a freelance portfolio that will get you work. You could be the best freelancer on the entire planet, but nobody will know that if…
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Stop Serving Customers to Save Money

If you’re a small to medium-sized business, and you’re trying to grow your business but you’re drowning in a mountain of client emails, and your inbox is overflowing with too many sales and support questions, then you need help. But…
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Bad News For Copywriters and Businesses

I would never ever suggest to my clients that they pay me per word. By its very nature, it encourages quantity over quality. Plain and simple. I can waffle for England when I want to; anyone who reads these blogs will know it’s very easy…
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10 ways you can use LinkedIn to find freelance clients

Everyone knows that LinkedIn is a useful platform for recruiters and job seekers. But what about freelancers? Read 10 ways you can use LinkedIn to find freelance clients. As a former freelancer myself, I am very aware of the benefits of…
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The Undeniable Power Of Search Engine Marketing

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. If you could choose just ONE form of digital marketing, what would it be? I get asked this question from big brands all over the world, and my…
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3 reasons your mindset is crucial to writing love-based copy

If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing…
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Why Content Marketing Fails – 5 things you need to know BEFORE you write another blog

Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail…

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