How to be a copywriter

stop-serving-customers-save-money-copywriter-collective

Stop Serving Customers to Save Money

If you’re a small to medium-sized business, and you’re trying to grow your business but you’re drowning in a mountain of client emails, and your inbox is overflowing with too many sales and support questions, then you need help. But…

cheap-content-mills-paying-by-word-copywriter-collective

Bad News For Copywriters and Businesses

I would never ever suggest to my clients that they pay me per word. By its very nature, it encourages quantity over quality. Plain and simple. I can waffle for England when I want to; anyone who reads these blogs will know it’s very easy…

linkedin-find-freelance-clients-copywriter-collective

10 ways you can use LinkedIn to find freelance clients

Freelancing

Everyone knows that LinkedIn is a useful platform for recruiters and job seekers. But what about freelancers? Read 10 ways you can use LinkedIn to find freelance clients. As a former freelancer myself, I am very aware of the benefits of…

power-search-engine-marketing-copywriter-collective

The Undeniable Power Of Search Engine Marketing

SEO

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. If you could choose just ONE form of digital marketing, what would it be? I get asked this question from big brands all over the world, and my…

mindset-writing-love-based-copy-copywriter-collective

3 reasons your mindset is crucial to writing love-based copy

Copywriting Skills

If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing…

write-blog-content-marketing-fails-copywriter-collective

Why Content Marketing Fails – 5 things you need to know BEFORE you write another blog

Content & Strategy

Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail…

personality-traits-freelancer-copywriter-collective

The Five Personality Traits a Freelancer Needs

Freelancing

National freelancer day is coming and I thought this offered the perfect opportunity to share some insights into freelancing. Here are the five personality traits I believe you need if you are to be a freelancer. Self Motivation Self Motivation…

writing-stories-real-life-thief-copywriter-collective

Writing stories – are you a real life thief?

Copywriting Skills

Question: Your teacher announces ‘Homework tonight is a 600 word story entitled/The First Day of School/A Sinister Stranger/ Looking For Reindeers In Pink Tutus on Mars.’ Does your heart go ) or ( ? If you steal stuff from real life…

slogan-copywriter-collective

New Slogan for Berlin

News

What happens in Vegas, Stays in Vegas. Stockholm, the capital of Scandinavia. Nothing beats Queensland. Some cities have really catchy or memorable slogans while others fall flat. As copywriters in Berlin, we all know the struggle of giving…