How to be a copywriter

Cut through the hype about brand storytelling

Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t…

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10 Lessons Learned From 25+ Years Of Writing

Content & Strategy

Having spent 17 years as a freelance copywriter – and longer at ad and branding agencies – here are 10 lessons I’ve learned. Some problems and situations crop up time and time again with freelance copywriting, so I hope these tips and…

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Simplifying your life and staying focused is the way to balance a freelance copywriting career with a family.

News

Is There a Trick to Balancing Parenting with Freelancing? Going freelance is a choice many new mums make. There’s a good reason for that. In theory, freelancing allows you to work flexibly, fit your family commitments around work, and create…

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Why Your First Blog Post Should Be A “Life Story” Article

Content & Strategy

One of the key techniques I’ve taught Blog Mastermind members since 2007 is the value of a ‘Life Story’ post or series.In simple terms, a Life Story post is your background story as it relates to the topic of your blog.If you blog…

The Six Essential Ingredients of a B-To-B Copywriter’s Web Site

Content & Strategy

When you set up shop as a business-to-business copywriter, you can get started through referrals, word-of-mouth recommendations and face-to-face meetings with potential clients. Soon you'll need a web site, though. The web site serves as a credibility…