Copywriter slash Creative slash Poet. It’s all about creative thinking and putting it into words. Working six years in marketing and seven years in advertising has made Leena an all around thinker in communicating: She understands the big picture from creating ideas to concepting and planning integrated campaigns including all kinds of medias. And it can’t hurt to mention that she’s also a published poet.
Y&R Rublicam Helsinki 2008, Smart Media Factory, Strawberryfrog Amsterdam, Staart,Skandaali Publicis Worldwide
Agencies as an employee
Skandaali Publicis Worldwide, Euro RSCG, Y&R Rublicam 2007
RAKKAUS ON PYÖREÄ (LOVE IS ROUND)Poem book. 2/2013HEART ON STAGE/ THE TREEHOUSE SHOW,Solo exibithion at the American Book CenterTreehouse Galery – March/ April – 2011THE BEST PIXELS OF THE MONTH / KUUKAUDEN PARHAAT PIXELIT, MTV3.fi 2011Internet campaign for Torres wine, StaartUK SONGWRITING CONTEST 2010Semi-finalist in the lyrics categoryGOLDEN DRUM 2008Silver drum in press with 3 print ads, WWF Rainforest campaignShortlist in film with WWF Rainforest campaign, EuroRSCGMEDIAFINLANDIA 2008Finalist with 2 print ads, WWF Rainforest campaign, EuroRSCGACT RESPONSIBLE WORLDWIDE EXHIBITION 2009WWF Rainforest campaign was invited to be part of the ACT Responsible Worldwide Exhibition. Taking part in public and professional events, such as Cannes Lions, Golden Drum, Eurobest, New York Advertising Week, IAA Chapter events and the summit, and the Euro Effies Gala.HELSINGIN SANOMAT* Pahvi 2007 competition2 print ads, WWF Global warming campaign, Euro RSCG*The biggest paper in Finland
Articles, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Magazines, Newsletters, Naming, Packaging, Point of sale, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Websites