Hello, I’m Ebru, Turkish copywriter

I’m Turkish and I live in Istanbul, Turkey

A copywriter from TurkeyShe spent her childhood and teen years in different cities in Turkey. She graduated from Faculty of Communication from Anadolu University -leading university for communication bachelors in Turkey- and started to work in İstanbul as a copywriter in 2001. She worked for local, national, international and in-house agencies as a full-time copywriter. Ebru won more than 20 awards with her colleagues in advertising industry with integrated marketing campaigns and TV ads.She created campaigns for global FMCG brands like McDonald’s and La Vache qui rit while she was working for Leo Burnett.

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Other Languages

English

Industries & Clients

Automotive
Isuzu

Durable Goods
AEG, Electrolux

Electronics
Motorola

Energy/Fuel
Turkuaz Fuel

Fashion
İpekyol

Financial
Miles&Smiles Credit Card

Food and Drink
McDonald’s, Bebelac, La Vache qui rit, Cappy, Cola Turca, Dimes, Lipton, Red Bull

IT/Telecoms
Telsim

Leisure
Gloria Hotels, D-ream

Media
Sabah Newspaper Show TV Show Plus TV

Property/Construction
Proplan PMC Projepedia.com

Other
Groupama, AXA Insurance

Agencies as a freelancer

2002-2004 Adrena (account: Motorola)2009- 2010 Fiesta (Condom Brand)2010-2011 Leo Burnett İstanbul (account: McDonald’s)2011- Digital McCann Erickson Istanbul (account: Akbank)2013- Mojo Production Company (account: Red Bull)2013- Spark Production Company (account: Lipton)

Agencies as an employee

2001-2002 Art Group2004- 2006 Freelance2006-2008 Grey Worldwide Istanbul2008-2010 Leo Burnett İstanbul2010 – Gonzo Works (co-founder)

Media types

Annual reports, Brand guidelines, Corporate identity, Editorials, Magazines

Awards

2011 – Leo Burnett Istanbul – DASKCrystal Apple Advertising Award – Crystal Apple TVC2010 – Leo Burnett Istanbul – Groupama InsuranceCrystal Apple Advertising Award – Crystal Apple TVC2010 – Freelance – Fiesta CondomsCrystal Apple Advertising Award – 3rd Award Creative Media2010 – Leo Burnett Istanbul – McDonald’sCrystal Apple Advertising Award – 3rd Award TVC2009 – Leo Burnett Istanbul – Toy MuseumSilver Drum2008- Leo Burnett Istanbul – McDonald’sCrystal Apple Advertising Award – Crystal Apple TVC2008- Leo Burnett Istanbul – McDonald’sCrystal Apple Advertising Award – 2nd Award TVC2008- Leo Burnett Istanbul – Sabah NewspaperCrystal Apple Advertising Award – 2nd Award TVC2008- Leo Burnett Istanbul – Toy MuseumCrystal Apple Advertising Award – 2nd Award Print2008- Leo Burnett Istanbul – McDonald’sCrystal Apple Advertising Award – 2nd Award Radio2008- Leo Burnett Istanbul – McDonald’sCrystal Apple Advertising Award – 2nd Award Outdoor2008- Leo Burnett Istanbul – McDonald’sCrystal Apple Advertising Award – 2nd Award Direct Mailing2008- Leo Burnett Istanbul – P&GCrystal Apple Advertising Award – 3rd Award Print2007- Grey Istanbul – 3MCrystal Apple Advertising Award – Crystal Apple Print

Between 2010 and 2011 she (supported to Leo Burnett for McDonald’s account as a freelancer copywriter.With the rising of digital media in Turkey, Ebru focused on creating content for websites and worked with brands and agencies that could improve her own talents on the digital area. She wrote the content of Miles&Smiles website of Garanti Bank, one of the biggest banks of Turkey. With this reference she created the texts for corporate site of Akbank Bank. Adding up digital experience to her background, Ebru currently creates ad campaigns and gives consultancy on communication strategies for brands and agencies as a freelancer.Ebru has worked for FMCG, entertainment, media, fashion, electronic consuming industries’ brands and prepared TVC, print ads and digital campaigns.She believes that the convincing power of copy comes from words and up to date insights of the target group.

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