I’ve worked as a USA copywriter and ACD for some of the world’s best ad agencies. The hours have often seemed endless and the demands bordering on the unreasonable – thank God! It’s this kind of environment that fosters better work. It’s resulted in mine being featured at places like the Clios and Archive magazine. I still relish working on old-school print, but in the digital world have done everything including Facebook and Twitter. I’ve also authored email blasts, and understand the concepts behind email campaigns, especially the power of the from and subject. I’ve been the voice of clients and even done voice-overs.
John’s Copywriter Portfolio
Agencies as a freelancer
2010 Weinrib & Connor, Imagine 360 Marketing
Agencies as an employee
1987 McCaffrey & McCall, 1988 Ogilvy & Mather, 1992 Lowe Direct, 1999 Pickholz Tweedy, 2004 Coverclicks Media
Awards
1988 Clio, Ryder Systems, Ogilvy & Mather; Archive Magazine1989, British Tourism, Ogilvy & Mather
Media types
Annual reports, Brand guidelines, Corporate identity, Editorials, Magazines
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