Hello, I’m Martha, an Italian copywriter
I’m a Creative copywriter
Copywriting activity mainly focused on the strategic development of the brand’s positioning. As a Copywriter in Italy specialized in dealing with communication subject to law restrictions (tobacco market). Interested in the strategic use of creativity, developing communication platforms on every media. In the past seven years, my role supported the development of corporate identities, retail projects and design concepts.
I also collaborate as a freelancer with magazines providing them with contemporary art reviews. In Pescerosso I’ve been strengthening my expertise in food and wine marketing and advertising, sports and art events and activation as well as luxury brands campaigns.