How to be a copywriter

How Flow States Can Help You as a Freelance Copywriter

The life of a freelance copywriter isn’t always all it’s cracked up to be. Sure, we can set our own hours, and “work from anywhere,” but this lack of structure can sometimes lead to procrastination, inefficiency, and writer’s block…

3 Critical Admin Tasks to Keep Your Freelance Copywriting Business Thriving

Copywriting Skills

As a freelance copywriter, staying on top of key admin tasks is crucial for keeping your business running smoothly. In this guide, we'll explore the essential annual tasks that every freelancer should prioritise to ensure ongoing success. 1.…

Essential SEO Copywriting Insights You Need for 2024 Success

Copywriting Skills

I'm scared to think about it, but I've been in SEO copywriting for almost 12 years. Why scared? This path was thorny and bumpy, given how fast the niche was developing, how often Google changed its algorithms and, thus, the rules of the…

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Out With The Old & In With The New: Semantic SEO

Copywriting Skills

The internet is slowly changing. This might seem like an ambiguous statement at first, but as you peer in more profoundly, you will see the subtlety of these changes. These changes come with their own pieces of baggage and must be discussed…

Why Copywriting Matters: Some Encouragement for the Exhausted Freelancer

Copywriting Skills

Writing is an equally rewarding and isolating freelance profession. It’s so easy to get stuck in mindsets like imposter syndrome when we work alone. I’ve even found that honing my skills over nearly a decade in digital marketing made my…

Become a Pro this Summer with These 5 Must-Listen-To Copywriting Podcasts

Copywriting Skills

Now that summer is in full swing and we’re taking a step back from the grind. This is a great opportunity to sharpen up on your copywriting skills and become a better copywriter. So, why not relax on the beach and listen to some top copywriting…

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Creating a copywriting library: Invitation for guest bloggers

Content & Strategy

'How to be a copywriter' is a specialist blog for copywriters by copywriters. It’s run by Copywriter Collective, one of the world’s largest international agencies for copywriters and advertising creatives. But we want it to be more than…

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How I Learned to Say “No” to Copywriting Opportunities That Don’t Fit

Copywriting Skills

Saying “no” can be challenging, especially for freelancers. I used to think passing on a gig seemed counterintuitive because I needed to pay the bills and put food on the table, even if it meant working extra hours. Little did I know saying…

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100 Words That Instantly Add Sizzle to Your Sales Copy

Copywriting Skills

Let’s play a word association game. What would you say if I asked you to describe a salesman in one word? If you’re like most people the words sleazy, slimeball, moneymaker, or pushy come to mind. Salesmen don’t have a great reputation.…