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How to be a copywriter

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Essential SEO Copywriting Insights You Need for 2024 Success

I'm scared to think about it, but I've been in SEO copywriting for almost 12 years. Why scared? This path was thorny and bumpy, given how fast the niche was developing, how often Google changed its algorithms and, thus, the rules of the…
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Out With The Old & In With The New: Semantic SEO

The internet is slowly changing. This might seem like an ambiguous statement at first, but as you peer in more profoundly, you will see the subtlety of these changes. These changes come with their own pieces of baggage and must be discussed…
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Why Copywriting Matters: Some Encouragement for the Exhausted Freelancer

Writing is an equally rewarding and isolating freelance profession. It’s so easy to get stuck in mindsets like imposter syndrome when we work alone. I’ve even found that honing my skills over nearly a decade in digital marketing made my…

Become a Pro this Summer with These 5 Must-Listen-To Copywriting Podcasts

Now that summer is in full swing and we’re taking a step back from the grind. This is a great opportunity to sharpen up on your copywriting skills and become a better copywriter. So, why not relax on the beach and listen to some top copywriting…
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Creating a copywriting library: Invitation for guest bloggers

'How to be a copywriter' is a specialist blog for copywriters by copywriters. It’s run by Copywriter Collective, one of the world’s largest international agencies for copywriters and advertising creatives. But we want it to be more than…
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How I Learned to Say “No” to Copywriting Opportunities That Don’t Fit

Saying “no” can be challenging, especially for freelancers. I used to think passing on a gig seemed counterintuitive because I needed to pay the bills and put food on the table, even if it meant working extra hours. Little did I know saying…
words-add-sizzle-sales-copy-copywriter-collective

100 Words That Instantly Add Sizzle to Your Sales Copy

Let’s play a word association game. What would you say if I asked you to describe a salesman in one word? If you’re like most people the words sleazy, slimeball, moneymaker, or pushy come to mind. Salesmen don’t have a great reputation.…
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Thinking of Using Freelance Copywriters? Here are Some Useful Management Tips

Content is incredibly important for any business, whether this is web copy that tells customers who you are and what you do or blog content that enables you to show your expertise and drum up interest. Even the content you produce for social…
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App-roved Tools: Boost Your Writing Efficiency and Client Relations

In today's digital age, the relationship between writers and their clients is increasingly mediated by technology. Apps have revolutionized how writers interact with their clients, streamlining communication, project management, and collaboration.…

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