copywriter-collective

How to be a copywriter

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The future of freelancing: Will all creatives be freelancers soon?

'Freelancing' is no longer an euphemism for being out of work. In the States, where the economic situation is on the up, freelancers are an important force in the success of agencies pitching for new clients or realizing big projects. So, what…
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A new website for The Collective!

Welcome to the new Collective website! We're delighted to have a brandspanking, SEO optimised, easier to navigate, sexy website that presents us and our freelancers in a better light. We'd like to thank Raoul and Erik from Dutch Duo for their…
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After-work drinks for a copywriter at the Olympics

One of our copywriters, Miriam, enjoying after-work drinks... she's writing for the Olympic organisation, reviewing events. Spot the copywriter at the Olympics
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Time off is overrated

I was born in 1973. Which means I’ve been part of that lucky and unique generation that has lived through the transition from analogue to digital. I remember telephone operators. I remember strips of 4 flashbulbs on 110 film cameras that actually…
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Ad agency vs. freelancers: When to hire freelance creatives direct?

Why hire a whole advertising agency rather than just the key individuals for a project? What extras do you get when you work with an agency? Is it worth the extra cost? Are the cost savings worth the potential problems? How and when should you…
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How much should a freelancer charge?

"What rate should I ask for?" is the most common question we get asked at The Collective by copywriters, art directors or designers. How much to charge for your freelance services is the million dollar question - of course asking for a million…
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Copywriter Collective at Cannes

Our souvenir stickers were all over Cannes this year... courtesy of Adformatie and Creatie magazines Collective at Cannes  
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Why are Dutch creatives in demand?

Why should international agencies hire a Dutch creative as opposed to an Englishman, German or French? If it's for an international campaign, what's the benefit? Erik Rolf, freelance 'Nederlands' copywriter, explains why it's always best to…
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Thoughts on how to brief a copywriter: Why should I care?

Do you find it hard to brief a copywriter? Do you worry that you give them too much information or not enough? It's important to get it right because the better the briefing, the better the copy. Miriam Young, an English copywriter in…

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