copywriter-collective

How to be a copywriter

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Nevermind the ‘lance’ The important bit is ‘free’

Once upon a time in the West End … Apart from a year as CD on Barclay’s at Leo Burnett London in 2009, I’ve been working for myself since 1995. When I started doing it, freelance was pretty much a euphemism for ‘Can’t Get A Job’.…
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Fiverr.com gives everyone easy access to SEO optimisation

If you haven’t seen the Fiverr.com website before, go now. It’s one of those brilliantly simple internet ideas that has taken off big time. There are millions of users offering their services for $5 a pop. There are all sorts of weird and…
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WordPress for websites: WordPress will give your SEO a boost

Wordpress websites are taking over. Good news for most freelancers, except web designers of course. Now anyone can design and edit their own website without paying thousands to the designer for the initial website, and then extra every time…
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The future of freelancing: Will all creatives be freelancers soon?

'Freelancing' is no longer an euphemism for being out of work. In the States, where the economic situation is on the up, freelancers are an important force in the success of agencies pitching for new clients or realizing big projects. So, what…
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A new website for The Collective!

Welcome to the new Collective website! We're delighted to have a brandspanking, SEO optimised, easier to navigate, sexy website that presents us and our freelancers in a better light. We'd like to thank Raoul and Erik from Dutch Duo for their…
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After-work drinks for a copywriter at the Olympics

One of our copywriters, Miriam, enjoying after-work drinks... she's writing for the Olympic organisation, reviewing events. Spot the copywriter at the Olympics
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Time off is overrated

I was born in 1973. Which means I’ve been part of that lucky and unique generation that has lived through the transition from analogue to digital. I remember telephone operators. I remember strips of 4 flashbulbs on 110 film cameras that actually…
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Ad agency vs. freelancers: When to hire freelance creatives direct?

Why hire a whole advertising agency rather than just the key individuals for a project? What extras do you get when you work with an agency? Is it worth the extra cost? Are the cost savings worth the potential problems? How and when should you…
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How much should a freelancer charge?

"What rate should I ask for?" is the most common question we get asked at The Collective by copywriters, art directors or designers. How much to charge for your freelance services is the million dollar question - of course asking for a million…

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