How to be a copywriter

The Freelancer’s Guide to Picking the Best Internet Provider

Freelancing offers a remarkable world of flexibility, but it also comes with its unique challenges. Among the most pressing is ensuring a reliable internet connection. In an age where most freelance jobs rely heavily on online communication…

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The Pizza Slice Approach to Great Sales Copy

I’ve recently started working on a personal writing project. This can be tough for me to do because I always have a lot of copywriting projects going, along with other content that needs to be written for my business.So how do I fit this…

Are we witnessing a new wave of illiterate copywriters?

Copywriting Skills

I came across an uncomfortable Twitter thread recently. (Yes, I may be a little late to the party, but I can’t stop thinking about what I had witnessed.) For context, a number of copywriters have been sharing brand campaigns and highlighting…

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Six Easy Ways to Write a Strong Sales Letter Lead

Content & Strategy Copywriting Skills

What’s the purpose of the headline? That’s right…to grab your reader’s attention. Without that, there’s no point in wasting time on the remainder of your sales letter or other copy.However, once you’ve mastered how to create…

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The Perfect Sales Letter (Part 2) – 12 Key Components

Content & Strategy Copywriting Skills

Occasionally, I’m asked the question, “How long should a sales letter be?”My answer every time is…”as long as it needs to be to make the sale.” That means, you’ll require ample space to build a relationship…make bold claims…prove…

Powerful B2B Copywriting Strategies That Drive Conversions

Copywriting Skills

The cornerstone of any successful B2B marketing campaign is effective and engaging content. While alternative content formats like video have shifted marketing significantly in recent years, textual content remains a powerful part of content…