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How to be a copywriter

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Six Tips for Effective Mobile Copywriting

There’s a clever but misguided acronym in our industry called COPE. In creating newspaper content, some editors encourage their teams to COPE – Create Once Publish Everywhere. The concept sounds great, especially for busy newsrooms that…
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Strategies for Establishing Authority Through Compelling Content

In the ever-evolving landscape of online presence, building authority remains a pivotal element in establishing credibility and trustworthiness among audiences. Crafting high-quality content is not just about sharing information, it's a strategic…
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Harmonizing Web Design and Content: A Symbiotic Journey

In the vast and ever-evolving landscape of the internet, where attention spans are fleeting and visual impressions matter, the synergy between web design and content is paramount. A harmonious interplay between these two elements elevates the…
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How to write copy for posters

The general rule when writing copy for posters is: “less is more”. The executions below demonstrate great (and some not so great) examples of the art. Occasionally, a poster will need a fair bit of copy especially for something like an…
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Copywriting as a Job: Advantages and Disadvantages

“Copywriting as a job. What’s it like?” asked the high school girl as she interviewed me for a class project on careers. This young lady excelled in her English classes … was an avid reader … loved to write … but she was afraid…
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What kind of copywriter are you?

Whether you work freelance or for an agency, there are several different guises that we copywriters come in. 1. Business to Consumer (b-to-c) Copywriter This kind of business copywriter is the type you’d see in movies, the wild and wacky…
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Top 10 tips for writing radio commercials

Writing radio commercials can make a refreshing change to the copywriter’s routine. With no pictures to help you get your message across you have to think in a slightly different way but the creative opportunities this opens up can make the…
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Speakers, 6 Things You Need to Guarantee Closing a Sale

In fact, a good closer is closing throughout his sales pitch, and he’s doing it in such a way his prospect doesn’t even know he’s being closed. And that’s because a good closer genuinely cares about what he’s doing, and he cares that…
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The Role of Networking Platforms in Building a Thriving Career for SEO Consultants

In today's competitive digital landscape, SEO consultants play a pivotal role in enhancing a website's visibility and ranking on search engines. However, success in this field extends beyond technical skills and expertise. Networking has emerged…

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