Creative Insights

Creative thinking from the world’s leading copywriters

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The ten worst slogans ever?

We first brought you the ten best, now here are what could be the ten worst slogans ever. What do you think? "You can never be too thin" (Pretzels) Reading this slogan, your initial thinking would be that this Pretzels campaign was what you…
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How I’m Getting a 29% Response Rate from Cold Emailing

Startup sales can be incredibly daunting, not to mention time consuming. It can take ages to perfect the process, especially you're like me and have no previous sales training. The following process is far from perfect. I’m not a natural…
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The Role of Artificial Intelligence in Enhancing Creative Writing

Artificial Intelligence has brought a digital revolution and a renaissance into creative writing. Over time, AI technologies are harnessed to further strengthen the writer's creative processes through increasing numbers of productivity and creativity…
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9 Tips for Maintaining Your Physical Health as a Freelancer

Being a freelancer has its perks. You completely avoid the hassles of rush hour traffic, choose your projects and set your schedule. Plus, there’s no hard cap on how much you can earn, much unlike the traditional 9-to-5. However, like any…
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Charity copywriting: creatives working for free

"If you work in marketing or advertising...kill yourself" said Bill Hicks. "You have no rationalization for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now. Rid the world of your evil presence." Not…
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How IT Services for Copywriters Can Improve Productivity and Workflow

Feeling like your to-do list is a runaway train? Deadlines looming, multiple professional copywriting service projects juggling for your attention, and that nagging feeling you're spending way too much time on repetitive tasks? Lets explore…
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6 Tips to Get the Best Out of Freelancers For Your Business

GettRunning a business can often involve juggling a lot of moving parts. This requires a wide variety of skills for smooth management. It’s not always possible or practical to employ someone in these roles. Hiring a freelancer may fill the…
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Cybersecurity For Freelancers: 8 Ways To Protect Your Digital Workspace

Freelancing offers freedom and flexibility, but it also comes with the responsibility of protecting your digital assets. After all, a security breach can be devastating; it can disrupt your workflow and put critical client information, project…
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Why I Needed to Create Boundaries in My New Copywriter Life

When I finally made the move to full-time freelance blogger and copywriter from my life in the corporate world, it was both existing and overwhelming. I needed to create boundaries. As I had been writing as a side hustle for several years, building…

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