Creative Insights

Creative thinking from the world’s leading copywriters

Become a Pro this Summer with These 5 Must-Listen-To Copywriting Podcasts

Now that summer is in full swing and we’re taking a step back from the grind. This is a great opportunity to sharpen up on your copywriting skills and become a better copywriter. So, why not relax on the beach and listen to some top copywriting…
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Creating a copywriting library: Invitation for guest bloggers

'How to be a copywriter' is a specialist blog for copywriters by copywriters. It’s run by Copywriter Collective, one of the world’s largest international agencies for copywriters and advertising creatives. But we want it to be more than…
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How I Learned to Say “No” to Copywriting Opportunities That Don’t Fit

Saying “no” can be challenging, especially for freelancers. I used to think passing on a gig seemed counterintuitive because I needed to pay the bills and put food on the table, even if it meant working extra hours. Little did I know saying…
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100 Words That Instantly Add Sizzle to Your Sales Copy

Let’s play a word association game. What would you say if I asked you to describe a salesman in one word? If you’re like most people the words sleazy, slimeball, moneymaker, or pushy come to mind. Salesmen don’t have a great reputation.…
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Thinking of Using Freelance Copywriters? Here are Some Useful Management Tips

Content is incredibly important for any business, whether this is web copy that tells customers who you are and what you do or blog content that enables you to show your expertise and drum up interest. Even the content you produce for social…
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App-roved Tools: Boost Your Writing Efficiency and Client Relations

In today's digital age, the relationship between writers and their clients is increasingly mediated by technology. Apps have revolutionized how writers interact with their clients, streamlining communication, project management, and collaboration.…
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Top 5 Characteristics of Great Headlines

Table of content 1. Simple to understand. 2. The right length. 3. Emotionally compelling 4. Targeted. 5. Vetted. Three seconds. That’s about how much time you have to grab your reader’s attention. Fail at this and you lost your first…
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Strategic Content Writing: Five Ways to Differentiate Your Business Online

In the modern era, the first stop for any potential purchaser looking for a product or service will be to search online. Strategic content writing has become an indispensable tool in this marketplace. Businesses are looking to stand out from…
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How proper IT support can transform your copywriting business

Imagine this: you're in the flow, crafting a killer headline that'll make your client do a double-take. Suddenly, your computer grinds to a halt. Frustration sets in – there goes another chunk of valuable writing time down the drain. This…

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